Online Reputation Management

Here are our Online Reputation Management Packages designed to help your business succeed further.

Hover over the question marks to get a quick description. You may also download this as a PDF with or without the extensive descriptions at the bottom part of this document.

In addition, you may view or download our primer on the marketing benefits of Online Reputation Management for your business.

 
Item descriptions below :
Show  
Hide    



Package Name
1
Online Reputation Management
2
Online Reputation Management
3
Online Reputation Management
4
Online Reputation Management
5
Online Reputation Management
Recommended Minimum Duration
9 Months
9 Months
9 Months
9 Months
9 Months
Number of Keywords

This consists of a group of words that, when typed in the search engine results pages, lists web pages that have negative or bad press about the individual/company. The agreed upon target key phrase is what we will be using when optimizing the profiles or web pages we create to push down the unwanted or negative pages.

1
2
3
4
5
Month 1 Services
Research and Analysis
Reputation & Keyword Research
Primary Web Reputation Analysis

The initial analysis for Online Reputation Management (ORM) involves collecting information on the popularity, current standing and online reputation of your website. The data we have gathered at this stage will be our benchmark for the reputation management campaign before ORM is performed, allowing us to track our progress and address any negative publicity.

Yes
Yes
Yes
Yes
Yes
ORM Keyword Research

Upon generating the list of keywords associated with negative or unwanted web pages, the most ideal keywords to target for a particular site will be selected from the list. The selection of ideal keywords depends on several factors, including the competition for a particular keyword and their relevance to your business.

Yes
Yes
Yes
Yes
Yes
Blog Setup & Link Wheel Setup
Web 2.0 Blog Setups

Through social media platforms, a Web 2.0 site allows users to collaborate as creators or as prosumers (producer-consumers) of user-generated content in a virtual community. This is in stark contrast to websites, where users (consumers) are limited to the passive viewing of content that was created for them.

We will be setting up and optimizing Web 2.0 Blogs representing your company's website.

1
2
3
4
5
Blog Link-Wheel Setup

A link wheel is one of the fastest methods of getting quality backlinks to your site from authority sites.

In theory, a link wheel consists of separate URLs with content and two anchor text links placed within said content. One of the links refers to the site you are trying to rank. The other link will take users to another URL within the wheel. This particular URL will also have content on it that contains two links: one that sends users to your main site (called the 'money site') and the other to yet another URL within the wheel. This creates a virtual wheel with your main site in the middle and other URLs around it, creating a web of interconnected websites.

After setting up Web 2.0 blogs on the same topic as your main blog or website, we will then write unique, quality articles on each of these mini sites. We will add a link to your main website or blog and another link to one of the other blogs we created to establish the link wheel.

4
8
12
16
24
Content Generation
Press Release Writing and Keyword Optimization

ORM press releases feature important updates in your life/company. The primary purpose is to populate the Web with positive content related to you or the company. ORM press releases rank incredibly well in search engines because they are sources of fresh content about you or the company.

Our press releases follow proper keyword optimization. We normally target one to two keywords in each article while maintaining the recommended keyword density. Our method of inserting keywords involves meeting SEO requirements and, at the same time, ensuring that the keywords appear organic in the content.

The syndication of these press releases provides essential, strong backlinks to our target pages via keyword anchor text. Each press release is strategically linked back to the corresponding pages of the website.

2
2
2
2
2
Article Writing and Keyword Optimization

ORM articles are an essential component of an ORM campaign. They are written about the keyword subjects and are not directly associated with you or the company, unless you or the company name is chosen as a target keyword. Their primary purpose is to populate the Web with positive content related to you or the company.

Our articles follow proper keyword optimization. We normally target one to two keywords in each article while maintaining the recommended keyword density. Our method of inserting keywords involves meeting SEO requirements and, at the same time, ensuring that the keywords appear organic in the content.

The distribution of articles that are optimized with relevant keywords and contain an embedded link pointing back to the target website will help build a strong linking structure.

2
4
6
8
12
Blog Article Writing and Keyword Optimization

ORM blog posts feature topics of interest about you or the company. These blog posts act as another web page, complete with an optimized URL and H1 tags. Their primary purpose is to populate the Web with positive content related to you or the company.

Our blog posts follow proper keyword optimization. We normally target one to two keywords in each article while maintaining the recommended keyword density. Our method of inserting keywords involves meeting SEO requirements and, at the same time, ensuring that the keywords appear organic in the content.

The addition of these blog posts to the site expands the site's overall size while providing useful information to its target audience.

2
4
6
8
12
Review Building
Review Publication

Upon being furnished with reviews you have collected, we will publish each of them to one of the major review publication websites.

5
10
15
20
25
SMO Profile Creation & Optimization
Facebook Setup
Facebook Profile Creation & Optimization

Facebook is one of the most popular social networking sites, and it can be a great platform for branding your business and interacting with your audience' but only if you use it correctly!

Your Facebook profile is the information center of your company. This tells other Facebook users who you are and what your business is all about. We will create and optimize your profile by including interesting and relevant information to attract more users to your profile.

Yes
Yes
Yes
Yes
Yes
Facebook Page Creation & Optimization

Facebook Pages allow organizations, businesses, celebrities, and brands to communicate to a broader extent with the people who 'like' them. The main advantages of having Facebook Pages over Facebook Groups are:

- Access: Page information and posts are generally open to everyone on Facebook.
- Audience: Anyone can like a Page to connect with and receive News Feed updates from it. There is no limit to how many people can 'like' a Page.
- Communication and Tracking: Page administrators can share posts under the Page's name. These posts can appear in the News Feed of people who 'like' the Page. Administrators can also create customized tabs for easier profile navigation, as well as check Page Insights to track the Page's growth and activity.

To increase your website or company's visibility, we will be creating and optimizing a Facebook Page that's related to your niche (assuming you do not have one already that you'd like us to use). We will make sure that it is regularly updated with relevant information including announcements of your latest events, specials, and promos that you inform us about. All these updates will be presented in a way that will encourage fans and other users to 'like' the posts, write testimonials, and help spread the word about your business. Updates are created one month before they are posted in order to afford time for any corrections and revisions you may want to make.

Yes
Yes
Yes
Yes
Yes
Facebook URL Customization

Facebook allows you to customize your Profile and Page URLs to reinforce your brand and create a marketing platform with a more memorable and personal touch.

Take NOTE that the Facebook Page URL can be customized only once, after which it cannot be changed. The Facebook Page Name, however, can be changed multiple times as long as the page has not gotten 200 likes yet. Once the page garners 200 fans, its name cannot be changed.

Consequently, we will initially customize your Facebook Profile's URL. Assuming your Facebook Page URL has not been customized yet, we will customize its URL, as well. We will make sure that the URLs we create are true to your brand and contain relevant keywords for optimization purposes.

Yes
Yes
Yes
Yes
Yes
Facebook Optimization
Facebook Profile Update

Your profile updates are your network magnets, which allow you to promote your website and other information you want to share about your business. It directs traffic your way, and in turn, increases your potential pool.

You can make updates on Facebook just as you would for Twitter or LinkedIn. These updates appear at the top of your profile, beside your photo. Facebook users can 'like' and even comment on your new profile posts. Every update you make increases your visibility on the site, especially if it experiences a lot of activity.

We will help you maximize this feature through regular updates that will keep the views, likes, and comments streaming in.

Yes
Yes
Yes
Yes
Yes
Facebook Fan Page Updates

Much like your Profile, your Page needs constant attention, too. Your fans will most likely visit your Page if they regularly see you in their News Feed.

We will update your Page on a regular basis and make sure that there is always something new and interesting for your fans to see and participate in. The Facebook Fan Page Updates will be posted just as we do on your Facebook Profile.

Yes
Yes
Yes
Yes
Yes
Facebook Groups Joined

Joining groups related to your business gives you an opportunity to expand your network, both within organizations/enterprises and audiences who are interested in the same niche. This also enhances your Facebook presence since group members can participate in chats, upload photos to shared albums, collaborate on group documents, and invite all members to group events.

We will send requests to join groups that are related to your website or company to increase your visibility, and give the Facebook profile the opportunity to interact with other group members.

2
4
6
8
12
Facebook Discussions

Social networking sites like Facebook are meant for interaction! To maximize the marketing benefits of this platform, you have to engage your audience.

We'll make sure that you're accomplishing that by participating in ongoing discussions. We will be looking for opportunities to comment on other people's status updates and start lively conversations where others can join in. These opportunities can be on other Facebook pages, or they can be in groups that the Facebook profile is a member of.

10
20
30
40
60
Facebook Friend Reachout

Increasing your number of friends makes your updates more visible. This also allows you to increase instances of interaction, since you can send your friends messages, as well as post and comment on their walls.

In addition to the steps mentioned above, we will help you increase your number of friends and enhance your update visibility by requesting people that are related to your company or website's niche to become friends.

10
15
20
25
35
Twitter Setup
Twitter Profile Creation & Optimization

Twitter is a real-time information network that connects you to the latest buzz about the things you find interesting. Having a Twitter account allows you to see what's trending in your niche.

As such, we will create and optimize your profile page to maximize your visibility on the site as well as on major search engines.

Yes
Yes
Yes
Yes
Yes
Twitter Optimization
Tweets

Twitter is really a numbers game; the more you update the better chance you have of attracting attention, which can boost your number of followers.

Moreover, constant tweets fortify your presence in the Twittersphere, mainly by increasing the instances of people seeing you in their daily streams. Soon enough, they'll start to remember you. The more keyword-rich your tweets are, the greater the opportunity for retweets. This can lead to more people clicking on your links and visiting your sites. The expected result is to have more followers, and ultimately, more conversions for you.

In line with this, we will be creating and posting Tweets on your profile and utilizing several Tweet updates to promote your products or services and/or include your target keywords. Tweet updates will be posted just the same as we do Facebook page updates.

10
20
30
40
60
Twitter Follower Reachout

Having a lot of followers is a great way for them to see your updates in their timeline, thus increasing your profile and tweets' visibility. By launching the steps mentioned above and remaining consistent with optimization efforts, we will try to help you gain a reasonable number of followers that further establishes your presence on Twitter.

10
15
30
25
35
Misc. Service Items
Dedicated IP Services

We will provide a dedicated IP for link building purposes. We do this to ensure the link building quality and increase the likelihood of approval for the links we are building. This is because having a dedicated IP allows for a higher approval percentage of the links we build and increases the indexing power behind those links in the major search engines.

IP services will also be utilized when creating your accounts.

Yes
Yes
Yes
Yes
Yes
Monthly Reporting and Auditing
Internal Report Auditing and Analysis

All Reporting is subjected to a monthly routine auditing and assessment process. We perform this auditing on a monthly basis to assure that all reports are up to date, error-free, and properly formatted.

The auditing process includes, but is not limited to, the checking of the following:

1. Format
2. Link status analysis
3. 100% of the month's work is completed in full
4. Report is updated accordingly
5. Fixing of errors or dead links

Yes
Yes
Yes
Yes
Yes
Work Reports

All tasks will be tracked throughout the whole month and are reflected on the monthly report which includes all progress and final outcomes.

Yes
Yes
Yes
Yes
Yes
Month 2 & Ongoing Monthly Services
Off Page Research
Pages Indexing Analysis - Google & Bing

Indexed Pages are the pages on a website that have been indexed or found by search engines, like Google. It is very important that the majority, if not all of your website's pages, are indexed in the search engines. Otherwise, users will not be able to find or access them.

Using a special search query format, we will be checking Google and Bing for the indexing status of the target site. The results will help determine if the site is being crawled by the major search engines, how many pages are being crawled, and which version of URLs (WWW or non-WWW) are to be followed for optimization.

Indexing refers to how many of your website pages the search engines look at. The more pages indexed, the better. We analyze indexed page counts to see which pages of your site aren't being indexed and why. We then use this information to determine the best course of action.

Yes
Yes
Yes
Yes
Yes
Site Authority Analysis - MozRank, Domain Authority

These scores are measures of your sites' Authority in the eyes of search engines. The more Authority you have, the higher up the search results you appear.

What does this mean for your business? Are your scores higher or lower than your competitors? A higher score is favorable. As you improve your SEO, your Authority scores will increase as a direct result.

Yes
Yes
Yes
Yes
Yes
Backlink Count and Referring Domains Overview

We will be generating a report with the total backlinks and referring domains count.

Yes
Yes
Yes
Yes
Yes
Integrative Link Placement Research

One-way links are links to your site from sites that do not receive a link from your site in return. They send a powerful message to the search engines—that your website is so valuable or interesting or useful that other sites want to tell people about it.

Prior to every one way link placement, we thoroughly research blog or forum opportunities relating to our target website and keywords. A manual search for blog related posts or forums is performed and then thoroughly analyzed as a link building solution. There are a number of different factors that we take into consideration throughout the process. These include, but are not limited to, the following:

1. Niche/Keyword Relation
2. Recent posts no older than 6 months
3. Non-pornographic posts and/or sites
4. Non-competition sites allowed
5. Non-spammy sites allowed

Yes
Yes
Yes
Yes
Yes
Competitive Link Finder

We will be finding links your competition has that you don't and then show you where they are getting them from. Using this information, we can then decide whether or not we would like to go after the same links. The links will include lots of link juice information about the quality of the page it's coming from, the PageRank, etc.

Yes
Yes
Yes
Yes
Yes
Content Generation
Press Release Writing and Keyword Optimization

ORM press releases feature important updates in your life/company's business. Their primary purpose is to populate the Web with positive content related to you or the company. ORM press releases rank incredibly well in search engines because they are sources of fresh content about you or the company.

Our press releases follow proper keyword optimization. We normally target one to two keywords in each article while maintaining the recommended keyword density. Our method of inserting keywords involves meeting SEO requirements and, at the same time, ensuring that the keywords appear organic in the content.

The syndication of these press releases provides essential, strong backlinks to our target pages via keyword anchor text. Each press release is strategically linked back to the corresponding pages of the website.

2
2
2
2
2
Article Writing and Keyword Optimization

ORM articles are an essential component of an ORM campaign. They are written about the keyword subjects and are not directly associated with you or the company, unless you or the company name is chosen as a target keyword. Their primary purpose is to populate the Web with positive content related to you or the company.

Our articles follow proper keyword optimization. We normally target one to two keywords in each article while maintaining the recommended keyword density. Our method of inserting keywords involves meeting SEO requirements and, at the same time, ensuring that the keywords appear organic in the content.

The distribution of articles that are optimized with relevant keywords and contain an embedded link pointing back to the target website will help build a strong linking structure.

2
4
6
8
12
Blog Article Writing and Keyword Optimization

ORM blog posts feature topics of interest about you or the company. These blog posts act as another web page, complete with an optimized URL and H1 tags. Their primary purpose is to populate the Web with positive content related to you or the company.

Our blog posts follow proper keyword optimization. We normally target one to two keywords in each article while maintaining the recommended keyword density. Our method of inserting keywords involves meeting SEO requirements and, at the same time, ensuring that the keywords appear organic in the content.

The addition of these blog posts to the site expands the site's overall size while providing useful information to its target audience.

2
4
6
8
12
Review Building
Review Publication

Upon being furnished with reviews you have collected, we will publish each of them to one of the major review publication websites.

5
10
15
20
25
Social Media Boosting
Facebook Optimization
Facebook Profile Update

Your profile updates are your network magnets, which allow you to promote your website and other information you want to share about your business. It directs traffic your way, and in turn, increases your potential pool.

You can make updates on Facebook just as you would for Twitter or LinkedIn. These updates appear at the top of your profile, beside your photo. Facebook users can 'like' and even comment on your new profile posts. Every update you make increases your visibility on the site, especially if it experiences a lot of activity.

We will help you maximize this feature through regular updates that will keep the views, likes, and comments streaming in.

Yes
Yes
Yes
Yes
Yes
Facebook Fan Page Updates

Much like your Profile, your Facebook Page needs constant attention, too. Your fans will most likely visit your Facebook Page if they regularly see you in their News Feed.

We will update your Facebook Page on a regular basis and make sure that there is always something new and interesting for your fans to see and participate in. The Facebook Fan Page Updates will be posted just as we do on your Facebook Profile.

Yes
Yes
Yes
Yes
Yes
Facebook Groups Joined

Joining groups related to your business gives you an opportunity to expand your network, both within organizations/enterprises and audiences who are interested in the same niche. This also enhances your Facebook presence since group members can participate in chats, upload photos to shared albums, collaborate on group documents, and invite all members to group events.

We will send requests to join groups that are related to your website or company to increase your visibility, and give the Facebook profile the opportunity to interact with other group members.

2
4
6
8
12
Facebook Discussions

Social networking sites like Facebook are meant for interaction! To maximize the marketing benefits of this platform, you have to engage your audience.

We'll make sure that you're accomplishing that by participating in ongoing discussions. We will be looking for opportunities to comment on other people's status updates and start lively conversations where others can join in. These opportunities can be on other Facebook pages, or they can be in groups that the Facebook profile is a member of.

10
20
30
40
60
Facebook Friend Reachout

Increasing your number of friends makes your updates more visible. This also allows you to increase instances of interaction, since you can send your friends messages, as well as post and comment on their walls.

In addition to the steps mentioned above, we will help you increase your number of friends and enhance your update visibility by requesting people that are related to your company or website's niche to become friends.

10
15
20
25
35
Twitter Optimization
Tweets

Twitter is really a numbers game; the more you update, the better chance you have of attracting attention, which can boost your number of followers.

Moreover, constant tweets fortify your presence in the Twittersphere, mainly by increasing the instances of people seeing you in their daily streams. Soon enough, they'll start to remember you. The more keyword-rich your tweets are, the greater the opportunities for retweets, which can lead to more people clicking on your links and visiting your sites. The results? More followers, and ultimately, more conversions for you.

In line with this, we will be creating and posting Tweets on your profile and utilize several Tweet updates to promote your products or services and/or include your target keywords.

10
20
30
40
60
Twitter Follower Reachout

Having a lot of followers is a great way for them to see your updates in their timeline, thus increasing your profile and tweets' visibility. By launching the steps mentioned above and remaining consistent with optimization efforts, we will try to help you gain a reasonable number of followers that further establishes your presence on Twitter.

10
15
20
25
35
Press Release Submissions

As soon as we get your approval for the Press Release article created, we then move forward with manually submitting it to various Press Release sites on a monthly basis. Manual submission is considered the ideal way to submit because it is less likely to cause trouble with the search engines. Moreover, manually submitting fully optimized press releases to free, major online press release networks is a great way to help increase website traffic and search engine visibility, and is also an excellent branding strategy.

40
40
40
40
40
Unique Article Submissions

As per the Panda update, unique content submission is more important than ever. For every one article written, we submit it 50 times. However, each time we submit the article it needs to be viewed by the search engines as unique to a certain degree. In order to do this, and not break your wallet, the original article needs to be written in a very specific manner to allow certain indicated words to be switched with others. In this manner we can write one original article and submit 50 unique versions of it. This takes more time and effort than writing one article and submitting that exact article 50 times. The quality difference neither compares nor does the approval percentage of the submission.

Article submission is simply the process of publishing an article within an article publication website, such as ezinearticles.com. By publishing on a larger, more visible site than your own, your content could be seen by more people. This makes it not only a great source of traffic, but also an excellent resource for building backlinks. Every article submitted generates at least one backlink to the corresponding target URL of the website.

100
200
300
400
600
Social Bookmarking

Social bookmarking is another method of creating one way backlinks to your website. What's really great is that you can use the target keywords here as anchor text that links back to your target pages. The secret is knowing which sites permit do-follow links and pass both authority and PageRank so you can budget your time most effectively when submitting content for bookmarking. Social bookmarking also aids in viral growth and time-sensitive popularity.

We will be manually submitting the site's target pages to social bookmarking sites like Digg, StumbleUpon.com, Reddit.com, and del.icio.us, etc.

50
100
150
200
300
Misc. Service Items
Dedicated IP Services

We will provide a dedicated IP for link building purposes. We do this to ensure the link building quality and increase the likelihood of approval for the links we are building. This is because having a dedicated IP allows for a higher approval percentage of the links we build and increases the indexing power behind those links in the major search engines.

IP services will also be utilized when creating your accounts.

Yes
Yes
Yes
Yes
Yes
Monthly Reporting and Auditing
Internal Report Auditing and Analysis

All Reporting is subjected to a monthly routine auditing and assessment process. We perform this auditing on a monthly basis to assure that all reports are up to date, error-free, and properly formatted.

The auditing process includes, but is not limited to, the checking of the following:

1. Format
2. Link status analysis
3. 100% of the month's work is completed in full
4. Report is updated accordingly
5. Fixing of errors or dead links

Yes
Yes
Yes
Yes
Yes
Work Reports

All tasks will be tracked throughout the whole month and are reflected on the monthly report which includes all progress and final outcomes.

Yes
Yes
Yes
Yes
Yes


Recommended Minimum Duration

Number of Keywords
This consists of a group of words that, when typed in the search engine results pages, lists web pages that have negative or bad press about the individual/company. The agreed upon target key phrase is what we will be using when optimizing the profiles or web pages we create to push down the unwanted or negative pages.


Month 1 Services


Research and Analysis

Reputation & Keyword Research

Primary Web Reputation Analysis
The initial analysis for Online Reputation Management (ORM) involves collecting information on the popularity, current standing and online reputation of your website. The data we have gathered at this stage will be our benchmark for the reputation management campaign before ORM is performed, allowing us to track our progress and address any negative publicity.

ORM Keyword Research
Upon generating the list of keywords associated with negative or unwanted web pages, the most ideal keywords to target for a particular site will be selected from the list. The selection of ideal keywords depends on several factors, including the competition for a particular keyword and their relevance to your business.

Blog Setup & Link Wheel Setup

Web 2.0 Blog Setups
Through social media platforms, a Web 2.0 site allows users to collaborate as creators or as prosumers (producer-consumers) of user-generated content in a virtual community. This is in stark contrast to websites, where users (consumers) are limited to the passive viewing of content that was created for them.

We will be setting up and optimizing Web 2.0 Blogs representing your company's website.

Blog Link-Wheel Setup
A link wheel is one of the fastest methods of getting quality backlinks to your site from authority sites.

In theory, a link wheel consists of separate URLs with content and two anchor text links placed within said content. One of the links refers to the site you are trying to rank. The other link will take users to another URL within the wheel. This particular URL will also have content on it that contains two links: one that sends users to your main site (called the 'money site') and the other to yet another URL within the wheel. This creates a virtual wheel with your main site in the middle and other URLs around it, creating a web of interconnected websites.

After setting up Web 2.0 blogs on the same topic as your main blog or website, we will then write unique, quality articles on each of these mini sites. We will add a link to your main website or blog and another link to one of the other blogs we created to establish the link wheel.

Content Generation

Press Release Writing and Keyword Optimization
ORM press releases feature important updates in your life/company. The primary purpose is to populate the Web with positive content related to you or the company. ORM press releases rank incredibly well in search engines because they are sources of fresh content about you or the company.

Our press releases follow proper keyword optimization. We normally target one to two keywords in each article while maintaining the recommended keyword density. Our method of inserting keywords involves meeting SEO requirements and, at the same time, ensuring that the keywords appear organic in the content.

The syndication of these press releases provides essential, strong backlinks to our target pages via keyword anchor text. Each press release is strategically linked back to the corresponding pages of the website.

Article Writing and Keyword Optimization
ORM articles are an essential component of an ORM campaign. They are written about the keyword subjects and are not directly associated with you or the company, unless you or the company name is chosen as a target keyword. Their primary purpose is to populate the Web with positive content related to you or the company.

Our articles follow proper keyword optimization. We normally target one to two keywords in each article while maintaining the recommended keyword density. Our method of inserting keywords involves meeting SEO requirements and, at the same time, ensuring that the keywords appear organic in the content.

The distribution of articles that are optimized with relevant keywords and contain an embedded link pointing back to the target website will help build a strong linking structure.

Blog Article Writing and Keyword Optimization
ORM blog posts feature topics of interest about you or the company. These blog posts act as another web page, complete with an optimized URL and H1 tags. Their primary purpose is to populate the Web with positive content related to you or the company.

Our blog posts follow proper keyword optimization. We normally target one to two keywords in each article while maintaining the recommended keyword density. Our method of inserting keywords involves meeting SEO requirements and, at the same time, ensuring that the keywords appear organic in the content.

The addition of these blog posts to the site expands the site's overall size while providing useful information to its target audience.

Review Building

Review Publication
Upon being furnished with reviews you have collected, we will publish each of them to one of the major review publication websites.

SMO Profile Creation & Optimization

Facebook Setup

Facebook Profile Creation & Optimization
Facebook is one of the most popular social networking sites, and it can be a great platform for branding your business and interacting with your audience' but only if you use it correctly!

Your Facebook profile is the information center of your company. This tells other Facebook users who you are and what your business is all about. We will create and optimize your profile by including interesting and relevant information to attract more users to your profile.

Facebook Page Creation & Optimization
Facebook Pages allow organizations, businesses, celebrities, and brands to communicate to a broader extent with the people who 'like' them. The main advantages of having Facebook Pages over Facebook Groups are:

- Access: Page information and posts are generally open to everyone on Facebook.
- Audience: Anyone can like a Page to connect with and receive News Feed updates from it. There is no limit to how many people can 'like' a Page.
- Communication and Tracking: Page administrators can share posts under the Page's name. These posts can appear in the News Feed of people who 'like' the Page. Administrators can also create customized tabs for easier profile navigation, as well as check Page Insights to track the Page's growth and activity.

To increase your website or company's visibility, we will be creating and optimizing a Facebook Page that's related to your niche (assuming you do not have one already that you'd like us to use). We will make sure that it is regularly updated with relevant information including announcements of your latest events, specials, and promos that you inform us about. All these updates will be presented in a way that will encourage fans and other users to 'like' the posts, write testimonials, and help spread the word about your business. Updates are created one month before they are posted in order to afford time for any corrections and revisions you may want to make.

Facebook URL Customization
Facebook allows you to customize your Profile and Page URLs to reinforce your brand and create a marketing platform with a more memorable and personal touch.

Take NOTE that the Facebook Page URL can be customized only once, after which it cannot be changed. The Facebook Page Name, however, can be changed multiple times as long as the page has not gotten 200 likes yet. Once the page garners 200 fans, its name cannot be changed.

Consequently, we will initially customize your Facebook Profile's URL. Assuming your Facebook Page URL has not been customized yet, we will customize its URL, as well. We will make sure that the URLs we create are true to your brand and contain relevant keywords for optimization purposes.

Facebook Optimization

Facebook Profile Update
Your profile updates are your network magnets, which allow you to promote your website and other information you want to share about your business. It directs traffic your way, and in turn, increases your potential pool.

You can make updates on Facebook just as you would for Twitter or LinkedIn. These updates appear at the top of your profile, beside your photo. Facebook users can 'like' and even comment on your new profile posts. Every update you make increases your visibility on the site, especially if it experiences a lot of activity.

We will help you maximize this feature through regular updates that will keep the views, likes, and comments streaming in.

Facebook Fan Page Updates
Much like your Profile, your Page needs constant attention, too. Your fans will most likely visit your Page if they regularly see you in their News Feed.

We will update your Page on a regular basis and make sure that there is always something new and interesting for your fans to see and participate in. The Facebook Fan Page Updates will be posted just as we do on your Facebook Profile.

Facebook Groups Joined
Joining groups related to your business gives you an opportunity to expand your network, both within organizations/enterprises and audiences who are interested in the same niche. This also enhances your Facebook presence since group members can participate in chats, upload photos to shared albums, collaborate on group documents, and invite all members to group events.

We will send requests to join groups that are related to your website or company to increase your visibility, and give the Facebook profile the opportunity to interact with other group members.

Facebook Discussions
Social networking sites like Facebook are meant for interaction! To maximize the marketing benefits of this platform, you have to engage your audience.

We'll make sure that you're accomplishing that by participating in ongoing discussions. We will be looking for opportunities to comment on other people's status updates and start lively conversations where others can join in. These opportunities can be on other Facebook pages, or they can be in groups that the Facebook profile is a member of.

Facebook Friend Reachout
Increasing your number of friends makes your updates more visible. This also allows you to increase instances of interaction, since you can send your friends messages, as well as post and comment on their walls.

In addition to the steps mentioned above, we will help you increase your number of friends and enhance your update visibility by requesting people that are related to your company or website's niche to become friends.

Twitter Setup

Twitter Profile Creation & Optimization
Twitter is a real-time information network that connects you to the latest buzz about the things you find interesting. Having a Twitter account allows you to see what's trending in your niche.

As such, we will create and optimize your profile page to maximize your visibility on the site as well as on major search engines.

Twitter Optimization

Tweets
Twitter is really a numbers game; the more you update the better chance you have of attracting attention, which can boost your number of followers.

Moreover, constant tweets fortify your presence in the Twittersphere, mainly by increasing the instances of people seeing you in their daily streams. Soon enough, they'll start to remember you. The more keyword-rich your tweets are, the greater the opportunity for retweets. This can lead to more people clicking on your links and visiting your sites. The expected result is to have more followers, and ultimately, more conversions for you.

In line with this, we will be creating and posting Tweets on your profile and utilizing several Tweet updates to promote your products or services and/or include your target keywords. Tweet updates will be posted just the same as we do Facebook page updates.

Twitter Follower Reachout
Having a lot of followers is a great way for them to see your updates in their timeline, thus increasing your profile and tweets' visibility. By launching the steps mentioned above and remaining consistent with optimization efforts, we will try to help you gain a reasonable number of followers that further establishes your presence on Twitter.

Misc. Service Items

Dedicated IP Services
We will provide a dedicated IP for link building purposes. We do this to ensure the link building quality and increase the likelihood of approval for the links we are building. This is because having a dedicated IP allows for a higher approval percentage of the links we build and increases the indexing power behind those links in the major search engines.

IP services will also be utilized when creating your accounts.

Monthly Reporting and Auditing

Internal Report Auditing and Analysis
All Reporting is subjected to a monthly routine auditing and assessment process. We perform this auditing on a monthly basis to assure that all reports are up to date, error-free, and properly formatted.

The auditing process includes, but is not limited to, the checking of the following:

1. Format
2. Link status analysis
3. 100% of the month's work is completed in full
4. Report is updated accordingly
5. Fixing of errors or dead links

Work Reports
All tasks will be tracked throughout the whole month and are reflected on the monthly report which includes all progress and final outcomes.


Month 2 & Ongoing Monthly Services


Off Page Research

Pages Indexing Analysis - Google & Bing
Indexed Pages are the pages on a website that have been indexed or found by search engines, like Google. It is very important that the majority, if not all of your website's pages, are indexed in the search engines. Otherwise, users will not be able to find or access them.

Using a special search query format, we will be checking Google and Bing for the indexing status of the target site. The results will help determine if the site is being crawled by the major search engines, how many pages are being crawled, and which version of URLs (WWW or non-WWW) are to be followed for optimization.

Indexing refers to how many of your website pages the search engines look at. The more pages indexed, the better. We analyze indexed page counts to see which pages of your site aren't being indexed and why. We then use this information to determine the best course of action.

Site Authority Analysis - MozRank, Domain Authority
These scores are measures of your sites' Authority in the eyes of search engines. The more Authority you have, the higher up the search results you appear.

What does this mean for your business? Are your scores higher or lower than your competitors? A higher score is favorable. As you improve your SEO, your Authority scores will increase as a direct result.

Backlink Count and Referring Domains Overview
We will be generating a report with the total backlinks and referring domains count.

Competitors Backlink Analysis

Integrative Link Placement Research
One-way links are links to your site from sites that do not receive a link from your site in return. They send a powerful message to the search engines—that your website is so valuable or interesting or useful that other sites want to tell people about it.

Prior to every one way link placement, we thoroughly research blog or forum opportunities relating to our target website and keywords. A manual search for blog related posts or forums is performed and then thoroughly analyzed as a link building solution. There are a number of different factors that we take into consideration throughout the process. These include, but are not limited to, the following:

1. Niche/Keyword Relation
2. Recent posts no older than 6 months
3. Non-pornographic posts and/or sites
4. Non-competition sites allowed
5. Non-spammy sites allowed

Competitive Link Finder
We will be finding links your competition has that you don't and then show you where they are getting them from. Using this information, we can then decide whether or not we would like to go after the same links. The links will include lots of link juice information about the quality of the page it's coming from, the PageRank, etc.

Content Generation

Press Release Writing and Keyword Optimization
ORM press releases feature important updates in your life/company's business. Their primary purpose is to populate the Web with positive content related to you or the company. ORM press releases rank incredibly well in search engines because they are sources of fresh content about you or the company.

Our press releases follow proper keyword optimization. We normally target one to two keywords in each article while maintaining the recommended keyword density. Our method of inserting keywords involves meeting SEO requirements and, at the same time, ensuring that the keywords appear organic in the content.

The syndication of these press releases provides essential, strong backlinks to our target pages via keyword anchor text. Each press release is strategically linked back to the corresponding pages of the website.

Article Writing and Keyword Optimization
ORM articles are an essential component of an ORM campaign. They are written about the keyword subjects and are not directly associated with you or the company, unless you or the company name is chosen as a target keyword. Their primary purpose is to populate the Web with positive content related to you or the company.

Our articles follow proper keyword optimization. We normally target one to two keywords in each article while maintaining the recommended keyword density. Our method of inserting keywords involves meeting SEO requirements and, at the same time, ensuring that the keywords appear organic in the content.

The distribution of articles that are optimized with relevant keywords and contain an embedded link pointing back to the target website will help build a strong linking structure.

Blog Article Writing and Keyword Optimization
ORM blog posts feature topics of interest about you or the company. These blog posts act as another web page, complete with an optimized URL and H1 tags. Their primary purpose is to populate the Web with positive content related to you or the company.

Our blog posts follow proper keyword optimization. We normally target one to two keywords in each article while maintaining the recommended keyword density. Our method of inserting keywords involves meeting SEO requirements and, at the same time, ensuring that the keywords appear organic in the content.

The addition of these blog posts to the site expands the site's overall size while providing useful information to its target audience.

Review Building

Review Publication
Upon being furnished with reviews you have collected, we will publish each of them to one of the major review publication websites.

Social Media Boosting

Facebook Optimization

Facebook Profile Update
Your profile updates are your network magnets, which allow you to promote your website and other information you want to share about your business. It directs traffic your way, and in turn, increases your potential pool.

You can make updates on Facebook just as you would for Twitter or LinkedIn. These updates appear at the top of your profile, beside your photo. Facebook users can 'like' and even comment on your new profile posts. Every update you make increases your visibility on the site, especially if it experiences a lot of activity.

We will help you maximize this feature through regular updates that will keep the views, likes, and comments streaming in.

Facebook Fan Page Updates
Much like your Profile, your Facebook Page needs constant attention, too. Your fans will most likely visit your Facebook Page if they regularly see you in their News Feed.

We will update your Facebook Page on a regular basis and make sure that there is always something new and interesting for your fans to see and participate in. The Facebook Fan Page Updates will be posted just as we do on your Facebook Profile.

Facebook Groups Joined
Joining groups related to your business gives you an opportunity to expand your network, both within organizations/enterprises and audiences who are interested in the same niche. This also enhances your Facebook presence since group members can participate in chats, upload photos to shared albums, collaborate on group documents, and invite all members to group events.

We will send requests to join groups that are related to your website or company to increase your visibility, and give the Facebook profile the opportunity to interact with other group members.

Facebook Discussions
Social networking sites like Facebook are meant for interaction! To maximize the marketing benefits of this platform, you have to engage your audience.

We'll make sure that you're accomplishing that by participating in ongoing discussions. We will be looking for opportunities to comment on other people's status updates and start lively conversations where others can join in. These opportunities can be on other Facebook pages, or they can be in groups that the Facebook profile is a member of.

Facebook Friend Reachout
Increasing your number of friends makes your updates more visible. This also allows you to increase instances of interaction, since you can send your friends messages, as well as post and comment on their walls.

In addition to the steps mentioned above, we will help you increase your number of friends and enhance your update visibility by requesting people that are related to your company or website's niche to become friends.

Twitter Optimization

Tweets
Twitter is really a numbers game; the more you update, the better chance you have of attracting attention, which can boost your number of followers.

Moreover, constant tweets fortify your presence in the Twittersphere, mainly by increasing the instances of people seeing you in their daily streams. Soon enough, they'll start to remember you. The more keyword-rich your tweets are, the greater the opportunities for retweets, which can lead to more people clicking on your links and visiting your sites. The results? More followers, and ultimately, more conversions for you.

In line with this, we will be creating and posting Tweets on your profile and utilize several Tweet updates to promote your products or services and/or include your target keywords.

Twitter Follower Reachout
Having a lot of followers is a great way for them to see your updates in their timeline, thus increasing your profile and tweets' visibility. By launching the steps mentioned above and remaining consistent with optimization efforts, we will try to help you gain a reasonable number of followers that further establishes your presence on Twitter.

Off Page SEO Link Building

Press Release Submissions
As soon as we get your approval for the Press Release article created, we then move forward with manually submitting it to various Press Release sites on a monthly basis. Manual submission is considered the ideal way to submit because it is less likely to cause trouble with the search engines. Moreover, manually submitting fully optimized press releases to free, major online press release networks is a great way to help increase website traffic and search engine visibility, and is also an excellent branding strategy.

Unique Article Submissions
As per the Panda update, unique content submission is more important than ever. For every one article written, we submit it 50 times. However, each time we submit the article it needs to be viewed by the search engines as unique to a certain degree. In order to do this, and not break your wallet, the original article needs to be written in a very specific manner to allow certain indicated words to be switched with others. In this manner we can write one original article and submit 50 unique versions of it. This takes more time and effort than writing one article and submitting that exact article 50 times. The quality difference neither compares nor does the approval percentage of the submission.

Article submission is simply the process of publishing an article within an article publication website, such as ezinearticles.com. By publishing on a larger, more visible site than your own, your content could be seen by more people. This makes it not only a great source of traffic, but also an excellent resource for building backlinks. Every article submitted generates at least one backlink to the corresponding target URL of the website.

Social Bookmarking
Social bookmarking is another method of creating one way backlinks to your website. What's really great is that you can use the target keywords here as anchor text that links back to your target pages. The secret is knowing which sites permit do-follow links and pass both authority and PageRank so you can budget your time most effectively when submitting content for bookmarking. Social bookmarking also aids in viral growth and time-sensitive popularity.

We will be manually submitting the site's target pages to social bookmarking sites like Digg, StumbleUpon.com, Reddit.com, and del.icio.us, etc.

Misc. Service Items

Dedicated IP Services
We will provide a dedicated IP for link building purposes. We do this to ensure the link building quality and increase the likelihood of approval for the links we are building. This is because having a dedicated IP allows for a higher approval percentage of the links we build and increases the indexing power behind those links in the major search engines.

IP services will also be utilized when creating your accounts.

Monthly Reporting and Auditing

Internal Report Auditing and Analysis
All Reporting is subjected to a monthly routine auditing and assessment process. We perform this auditing on a monthly basis to assure that all reports are up to date, error-free, and properly formatted.

The auditing process includes, but is not limited to, the checking of the following:

1. Format
2. Link status analysis
3. 100% of the month's work is completed in full
4. Report is updated accordingly
5. Fixing of errors or dead links

Work Reports
All tasks will be tracked throughout the whole month and are reflected on the monthly report which includes all progress and final outcomes.
IN PDF
US version | UK version | AU version

IN PDF
US version | UK version | AU version