Online Reputation Repair

Here are our Online Reputation Repair Packages designed to help your business succeed further.

Hover over the question marks to get a quick description. You may also download this as a PDF with or without the extensive descriptions at the bottom part of this document.

In addition, you may view or download our primer on the marketing benefits of Online Reputation Repair for your business.

 
Item descriptions below :
Show  
Hide    



Package Name
ORR 1
Online Reputation Repair
ORR 2
Online Reputation Repair
ORR 3
Online Reputation Repair
MONTH 1 SERVICES
RESEARCH AND ANALYSIS
Reputation and Keyword Analysis
Primary Web Reputation Analysis

The initial analysis for Online Reputation Repair (ORR) involves collecting information on your current standing and online reputation based on the intake form.This includes an analysis of your negative online reputation as a result of negative or unwanted web pages in the search engines versus your positive attributes that may be showcased online. You need to particularly identify negative content if they are: 1) Factual 2) Outdated 3) Inaccurate or 4) Malicious—to help us strategize your ORR Campaign. The overall data we have gathered at this stage will be our baseline to address the negative publicity and to measure our progress.

Yes
Yes
Yes
ORR Keyword Analysis

Upon submission of the list of keywords associated with negative or unwanted web pages in the search engine results, through the intake form, the Target Keywords will be finalized based on their impact to repair your online reputation.
For ORR campaigns, in most cases, the Target Keywords include your name and/or the name of your business. This may also be accompanied with words referring to your expertise, products, or services; or with “negative” keywords such as “fraud”, “scam”, or “scandal”.

Yes
Yes
Yes
Your own Domain and Website*
Web Design Starter Package (3 to 5 Pages)

Additional cost will apply.
For the Web Design Starter Package, you can choose one of our basic themes in one of several standard color palettes. The site's fixed structure of 3 to 5 standard pages for ORR is perfect for professionals or businesses that don't have a website or want to create a new one from scratch. Because it's a simple site, we can deliver it within 30 days of project launch, guaranteed!
8
And we've removed all barriers to complete the website: If you don't have content yet, we'll write a first draft; if you don’t have a logo, we'll produce a draft version — all this for a fixed price and a quick turnaround.
Included in this package is the hosting of your website on our servers free for one year with regular backups.
It is recommended that you register or use a domain name that matches our primary Target Keyword.
*If this option is selected, the ORR Campaign will start as soon as the website has been delivered (30 days maximum).

Yes
Yes
Yes
Web Content Writing (400 words per page maximum)

Additional cost will apply.
We will perform create Web Content writing with a maximum of 400 words per page for your new website based on general information that you will be providing.

Add-on
Add-on
Add-on
Pillar Content Add-on for your New Website
Content Theme and Pillar Content Research and Writing (up to 2000 words)

Pages with Long-form Pillar Content tend to rank higher in the search engines.
Pillar Content Pages are designated for your Off-site Blogs. However, in such a case where you opted to have a new website built because you do not have a website yet, that new website must have a Pillar Content of its own too – hence, we will devise a Content Theme and write a Pillar Content Page for your new website based on the primary Target Keywords.
In this case, one Target Keyword, the primary, will have 3 Content Themes and 3 Pillar Content Pages –One will be on the new website, and two will be on the two standard Off-site Blogs.
We will write a Long-form Pillar Content (up to 2000 words) for your new website that is aligned with the Content Theme and Target Keywords.
Each Long-form Pillar Content is a substantive, informative, and comprehensive piece of content about you or your business – the subject or Target Keywords in a Content Theme at its core and different relevant areas organized in sections.
This will be interspersed with your positive attributes, or that of your business.

Yes
Yes
Yes
Image Sourcing, Embedding and Optimization

We will source and embed 1 relevant image for every Pillar Content Page. Research has showed that visuals increase people’s attentiveness to read an article by 80%. We do this to keep your readers engaged with images that accompany your content.
The image will have a keyword-optimized file name, alt text, as well as optimized dimensions and file size.

1
1
1
Client-provided Image Embedding and Optimization

We will also embed up to 3 applicable images you provided relating to the Pillar Content. These images will also have keyword-optimized file names, alt texts, as well as optimized dimensions and file sizes.
We do this to keep the readers engaged with more images that accompany your content.

Up to 3
Up to 3
Up to 3
Client-provided Video Embedding

We will also embed up to 3 applicable YouTube videos you provided relating to the Pillar Content.
We do this to keep the readers engaged with videos that accompany your content.

Up to 3
Up to 3
Up to 3
Additional Domains for your Offsite Blogs
Custom Domain for your Offsite Blog

Choose this option and we will assign more of your domain names to any or all of your Offsite Blogs to give them higher authority.
For example:
Your website URL is: YourName.com
And we created these Offsite Blogs for you:
YourNameCosmeticSurgery.WordPress.com and
YourNameBreastImplants.BlogSpot.com
Instead of having YourNameCosmeticSurgery.WordPress.com and YourNameBreastImplants.BlogSpot.com as the URLs for your Offsite Blogs, you will have the following:
YourNameCosmeticSurgery.com
10
YourNameBreastImplants.com
This gives your Off-site Blogs higher authority, and higher possibility of ranking faster.
It is recommended that you register or use a domain name for your Offsite Blog that matches our Target Keywords.

Yes
Yes
Yes
Bad Content Update/Removal Request
Bad Content Removal/Update Request to Website Owners (if applicable)

We will make a friendly request to the corresponding website owner, webmaster, writer or editor to remove or update bad content about or in connection with you or your business, which appears on their website.
We will make this request based on the following criteria:

Yes
Yes
Yes
Negative Results Removal Request to Search Engines (if applicable)

We will be requesting to Google and Bing to remove or reduce the ranking in their search results of any web page that contain bad content based on the following criteria:

Yes
Yes
Yes
Content Themes and Offsite Blogs
Content Themes
Content Themes Setup

We will strategically set up 2 unique Content Themes for every Target Keyword. Each Content Theme will be carried by an Offsite Blog. Each Offsite Blog will have a Pillar Content Page based on the corresponding Content Theme.
Aligned with the Target Keywords, every Pillar Content Page is designed to provide in-depth information (up to 2000 words) about, or in connection with, the Target Keywords, i.e. your name or your business name.
The Target Keywords may also include words referring to your expertise, products, or services; or “negative” keywords such as “fraud”, “scam”, or “scandal”.

This overall strategy is designed to have more than one Pillar Content Page ranking for one Target Keyword to help push down unwanted search engine results.
Pages with Long-form Pillar Content tend to rank higher in the search engines.

2
4
6
Offsite Blogs Setup
Offsite Blogs Setup and Optimization

We will set up 2 Offsite Blogs for every Target Keyword. Each blog will have its own Content Theme and Pillar Content Page providing in-depth information about, or in connection with, the Target Keywords, i.e. your name or your business name.
Each Offsite Blog will be optimized for maximum search engine exposure.

2
4
6
Banner Design and Optimization

We will provide a Banner Design for each of the Offsite Blog that corresponds with its Content Theme, and enhance it with a keyword-optimized file name, alt text, as well as optimized dimensions and file size.

Yes
Yes
Yes
Page Title Optimization

We will optimize the Page Title with the Target Keyword and the Content Theme for each Offsite Blog. Note that Page Title Optimization is useless if it is not aligned with the content. This is why we make sure that the Content Theme, the Pillar Content and Target Keywords are aligned with each other, making Page Title Optimization automatically congruent.

Yes
Yes
Yes
Meta Description Optimization

We will optimize the Meta Description with the Title and Target Keyword and the Content Theme. Just like with Page Title Optimization, Meta Description Optimization is useless if it is not aligned with the content. This is why we make sure that the Content Theme, Pillar Content, Target Keyword and the Page Title are aligned with each other, making Meta Description automatically congruent.

Yes
Yes
Yes
Content Generation
Pillar Content
Pillar Content Pages (1 for each Offsite Blog)

Each Offsite Blog that we create will have its Pillar Content Page where the Pillar Content will be posted.

2
4
6
Pillar Content Research and Writing (up to 2000 words)

Pages with Long-form Pillar Content tend to rank higher in the search engines.
We will write a Long-form Pillar Content (up to 2000 words) for the Pillar Content Page for each Offsite Blog that is aligned with the Content Theme and Target Keywords.
This will be interspersed with your positive attributes, or that of your business.
It is required that substantial, comprehensive, and sufficient information or sources of information are provided for the production of your Pillar Content.
Each Long-form Pillar Content is a substantive, informative, and comprehensive piece of content about you or your business – the subject or Target Keywords in a Content Theme at its core and different relevant areas organized in sections.
This could be an in-depth story about the subject on different aspects:
? Career
? Business
? Philanthropic Work
? Sports
? Hobbies
The Long-form Pillar Content could also be in the form of the following:
? Tips, Advice or Analysis related to your Expertise / Product / Service
? Original Research
? Case Study
? Review Article
14
? Industry Report
? Perspective, Opinion, Commentary
For the Negative Keywords Takeover, i.e. using Target Keywords which include ‘negative’ keywords such as ‘fraud’, ‘scam’, or ‘scandal’ as a Content Theme and Pillar Content, we may use either or both the Direct and Indirect approaches that require consultation.
For the Direct Approach, you may outline a direct point-by-point response to clarify or refute negative content found on the web about you or your business, especially if these are 1) malicious 2) inaccurate 3) outdated.
? Comprehensive Clarification/Rebuttal
For the Indirect Approach, this can be discussed during a consultation session.

Yes
Yes
Yes
Image Sourcing (1 for each Pillar Content)

We will source and embed 1 relevant image for every Pillar Content Page. Research has showed that visuals increase people’s attentiveness to read an article by 80%. We do this to keep your readers engaged with images that accompany your content.
The image will have a keyword-optimized file name, alt text, as well as optimized dimensions and file size.

2
4
6
Image Sourcing from the Client (for each Pillar Content)

Since content with relevant images gets more views than content without images, on top of the stock photos that we will be including which may be generic depending on the topic theme, we would also be requesting provided photos/images from you and narrow these down to 3 applicable images for the Pillar Content.

Up to 3
Up to 3
Up to 3
Video Sourcing from the Client (for each Pillar Content)

We will also collect up to 3 applicable YouTube videos you provided relating to the Pillar Content.
We do this to keep the readers engaged with videos that accompany your content.

Up to 3
Up to 3
Up to 3
Content Distribution Research and Accounts Setup
Niche-specific Guest Blogging and Article Submission Sites
Niche Blogs and Article Submission Sites Research, Reachout and Accounts Setup

We will research for Guest Blogging venues and highly authoritative Article Submission Sites, all specific to your niche and reach out to them or create an account with them (if they require so) to prepare the Guest Blog Articles that we will write and submit under your name with your approval.
15
Your content, which links back to your Website or Offsite Blogs, published in highly authoritative Niche Blogs and Article Submission Sites will bring diversity of domain referrals to your properties that would increase its visibility on search engines for your Target Keywords.

Yes
Yes
Yes
General Article Submission Sites
General Article Submission Sites Research and Accounts Setup

As a backup measure, we will research general article submission sites and create an account with them (if they require so) to prepare the Articles that we will write and submit under your name with your approval.

Yes
Yes
Yes
Professional / Business Profiles and Reviews Setup
Professional / Business Profiles
Niche Profile Listings Research, Setup and Optimization

We will check for your existing profiles on the Web and will research for Niche Professional/Business Profile Sites, set up accounts with them for you, verify/claim it if possible with your help, populate and optimize your profile to increase its visibility on search engines for your Target Keywords.

Yes
Yes
Yes
General Profile Listings Research, Setup and Optimization

We will check for your existing profiles on the Web and will research for General Professional/Business Profile Sites, set up accounts with them for you, verify/claim it if possible with your help, populate and optimize your profile to increase its visibility on search engines for your Target Keywords.

Yes
Yes
Yes
Review Listings Setup
Niche Review Sites Research, Setup and Optimization

Upon being furnished with reviews you have collected from your customers, we will publish each of them to the major Review Sites Listings that we have set up for you.

Yes
Yes
Yes
General Review Sites Research, Setup and Optimization

We will check for your existing Review Listings on the Web and will research for Niche Review Sites, set up, and optimize your listings to increase its visibility on search engines for your Target Keywords.

Yes
Yes
Yes
Review Publication (Reviews from Client)

Upon being furnished with reviews you have collected from your customers, we will publish each of them to the major Review Sites Listings that we have set up for you.

2
4
6
Social Media Channels Setup and Optimization
Facebook Channel Setup
Facebook Page Creation, Design and Optimization

We will create a Facebook Page for you exclusive for this campaign. The Facebook Page will be designed with a Cover Photo and a Profile Photo, and optimized with necessary information.
As part of your ORR campaign, we will regularly post content to this Facebook Page with Blog Post Updates, Tips or Industry News or Company News, and Photo Updates.
If you already have an existing Facebook Page, you may opt to have us use this for your ORR campaign. It is advisable that we do so in order to avoid duplicate account creation and for us to take advantage the current online indexing of your existing Facebook Page. Just provide us with admin access and we’ll post content to your Facebook Page as part of your ORR campaign.

Yes
Yes
Yes
URL Customization

For the new Facebook Page that we will create for you, we will customize its URL to align or match your ORR Campaign Target Keywords.

Yes
Yes
Yes
Twitter Channel Setup
Twitter Profile Creation, Design & Optimization

We will create a Twitter Account for you exclusive for this campaign. The Twitter Profile will be designed with a Background Photo and Profile Photo, a color theme, and optimized with necessary information.
As part of your ORR campaign, we will regularly tweet Blog Post Updates, Tips or Industry News or Company News, and Photo Updates.
If you already have an existing Twitter Account, you may opt to have us use this for your ORR campaign. It is advisable that we do so in order to avoid duplicate account creation and for us to take advantage the current online indexing of your existing Twitter Account. Just provide us with the necessary login access and we’ll post tweets to your Twitter as part of your ORR campaign.

Yes
Yes
Yes
URL Customization

For the new Twitter Account that we will create for you, we will customize its URL to align or match your ORR Campaign Target Keywords.

Yes
Yes
Yes
Reporting and Auditing
Internal Report Auditing and Analysis

All Reporting is subjected to a monthly routine auditing and assessment process. We perform this auditing on a monthly basis to assure that all reports are up to date, error-free, and properly formatted.
The auditing process includes, but is not limited to, the checking of the following:
1. Format 2. Link status analysis 3. 100% of the month's work is completed in full 4. Report is updated accordingly 5. Fixing of errors or dead links

Yes
Yes
Yes
Work Reports

All tasks will be tracked throughout the whole month and are reflected on the monthly report, which includes all progress and final outcomes.

Yes
Yes
Yes
Month 2 Only
Content Publication
Pillar Content
Pillar Content Optimization and Publication (1 for each Offsite Blog)

After the approval of your pillar contents in month 1, we will upload it to the newly created Off-site blog accounts dedicated for each topic theme per keyword. These are optimized accordingly with in line with the chosen theme keywords, page titles and meta descriptions. This will serve as the main content anchor.

2
4
6
Image Embedding and Optimization (1 for each Pillar Content)

We will source and embed 1 relevant image for every Pillar Content Page. Research has showed that visuals increase people’s attentiveness to read an article by 80%. We do this to keep your readers engaged with images that accompany your content.
The image will have a keyword-optimized file name, alt text, as well as optimized dimensions and file size.

2
4
6
Client-provided Image Embedding and Optimization (for each Pillar Content)

Since content with relevant images gets more views than content without images, on top of the stock photos that we will be including which may be generic depending on the topic theme, we would also be requesting provided photos/images from you. These are highly recommended and will make the Pillar Content more natural and would deem fit that it was created from the source itself.

Up to 3
Up to 3
Up to 3
Client-provided Video Embedding (for each Pillar Content)

We will also embed up to 3 applicable YouTube videos you provided relating to the Pillar Content.
We do this to keep the readers engaged with videos that accompany your content.

Up to 3
Up to 3
Up to 3
Month 2 & Ongoing Monthly
Content Generation, Publication & Distribution
Offsite Blogs
Offsite Blog Article Research, Writing and Optimization

We will research, write, and optimize Monthly Blog Articles for your Offsite Blogs based on the Content Theme of the said blog.
The Monthly Blog Articles can be an expansion of a subtopic within the Pillar Content or an ongoing series based on your activities aligned with the Pillar Content.
You need to provide information for Monthly Blog Articles through the Content Scheduler.

2
4
6
Image Sourcing, Embedding and Optimization (1 for each Blog Article)

We will source and embed 1 relevant image for every Off-site Blog Article. The image will have a keyword-optimized file name, alt text, as well as optimized dimensions and file size.
We do this to keep your readers engaged with images that accompany your content.

2
4
6
Offsite Blog Article Posting
2
4
6
Guest Blog Articles
Niche Guest Blog Article Research, Writing and Optimization

Guest blogging is a new way of combating negative content and/or links which makes it a good fit in repairing your online reputation. These are written with 800-850 words. Its purpose is to give your
19
profession or business additional exposure and brand awareness from niche sites. It can then help in building a more stable SERP authority, influence, and credibility.
We will be writing Guest Blog Articles for you and submit it through related blog niches based from our research as blog contributors.
Posting of the articles are dependent and are upon approval of the Blog admin.

2
4
6
Image Sourcing, Embedding and Optimization (1 for each Blog Article)

We will source and embed 1 relevant image for every Guest Blog Article. Research has showed that visuals increase people’s attentiveness to read an article by 80%. Image inclusion to a content piece presents as the core to how we will brand the story for viewer engagement.
The image will have a keyword-optimized file name, alt text, as well as optimized dimensions and file size.

2
4
6
Niche Guest Blog Article Submissions
2
4
6
General Blog Article Submissions
Yes
Yes
Yes
Press Release *Quarterly
Press Release Research, Writing and Optimization

ORR press releases feature important updates in your profession or business. The primary purpose is to have your story picked up by the press for publication online or traditional media.
Our press releases follow proper content optimization. Each press release is strategically linked back to target URLs, such as your Webite.
In order to make our Press Release Articles more powerful, we will be creating PR Articles that has 600-650 words and posting it to paid PR sites. This will be done in a quarterly basis throughout the recommended runtime duration of the campaign.

Yes
Yes
Yes
Press Release Quarterly Paid Submission
Yes
Yes
Yes
Review Publication
Review Publication (Reviews from Client)

As more and more local consumers turn to the Internet to look up for various information, review sites grows in popularity in terms of getting feedback from other people who had experience the business and/or working with someone first hand. In a nutshell, reviews gives people reassurance and confirmation for their future actions are the right ones.
We will be requesting gathered reviews from you, and upon gathering it, we will publish each of them to one of the major review niche-related publication sites.

2
4
6
Social Media Channel Updates
Facebook Page Updates
Blog Post Updates

These are distributed updates from Blog Articles posted in Off-Site accounts. We will feature it in Facebook alongside with the theme related page updates.

4
8
12
Tips / Industry News / Company News

Maintaining activity on the Facebook Business Page is also crucial. With regular updates, followers of the page can be kept up-to-date on new events, discounts, and offerings your business has or on what you do. The right content, which is sufficiently interesting or entertaining, can also make them more inclined to visit your Page regularly.
Updates are written one month before they are to be scheduled for posting. To ensure timely updates about events, discounts, and offerings, we would need information about such announcements at least one month in advance.

10
15
20
Photo Updates

Making content visually appealing tends to increase its impact. Text-only updates are less enticing than ones that incorporate pictures, and are less likely to have 'Share' value. With Photo Updates, people are more likely to pay attention to what you have to say, and they'll keep coming back to see what other messages you have to share.
Same with Page Updates, photo updates are conceptualized once a month in advance.

2
4
6
Hashtag Optimization and Tracking

Hashtag usage has been first used in Twitter only for its own search base platform. But now, it is not only being used for search purposes but also for building online presence and exposure. Hashtags are also now being used in popular and top social media nowadays aside from Twitter, Facebook & Instagram also uses the same marketing tool to boost communication to your followers.
21
We will optimize posts/updates with hashtags related to each keyword topic theme.

Yes
Yes
Yes
Twitter Profile Updates
Blog Post Updates

These are distributed updates from Blog Articles posted in Off-Site accounts. We will feature it in Twitter alongside with the theme related page updates.

4
8
12
Tips / Industry News / Company News

With regular tweets, we will ensure that your Twitter profile has credibility and presence on the social network. An online presence cannot be successfully established without activity, and this is especially true for Twitter, where real-time updates are the main source of the platform's value.
We'll be creating updates promoting your products or services; tweets are sent one month before they are posted. If there is any specific topic or announcement desired, a notice must be given one or two months in advance.

10
15
20
Photo Updates

Making content visually appealing tends to increase its impact. Text-only updates are less enticing than ones that incorporate pictures, and are less likely to have 'Share' value. With Photo Updates, people are more likely to pay attention to what you have to say, and they'll keep coming back to see what other messages you have to share.
Same with Page Updates, photo updates are conceptualized once a month in advance

2
4
6
Hashtag Optimization and Tracking

Hashtag usage has been first used in Twitter only for its own search base platform. But now, it is not only being used for search purposes but also for building online presence and exposure. Hashtags are also now being used in popular and top social media nowadays aside from Twitter, Facebook & Instagram also uses the same marketing tool to boost communication to your followers.
We will optimize posts/updates with hashtags related to each keyword topic theme.

Yes
Yes
Yes
Reporting and Auditing
Internal Report Auditing and Analysis

All Reporting is subjected to a monthly routine auditing and assessment process. We perform this auditing on a monthly basis to assure that all reports are up to date, error-free, and properly formatted.
The auditing process includes, but is not limited to, the checking of the following:
1. Format 2. Link status analysis 3. 100% of the month's work is completed in full 4. Report is updated accordingly 5. Fixing of errors or dead links

Yes
Yes
Yes
Work Reports

All tasks will be tracked throughout the whole month and are reflected on the monthly report, which includes all progress and final outcomes.

Yes
Yes
Yes
Campaign Duration and Keyword Quantity
Recommended minimum Duration
12 Months
12 Months
12 Months
Number of Keywords
1
2
3



MONTH 1 SERVICES


RESEARCH AND ANALYSIS

Reputation and Keyword Analysis

Primary Web Reputation Analysis
The initial analysis for Online Reputation Repair (ORR) involves collecting information on your current standing and online reputation based on the intake form.This includes an analysis of your negative online reputation as a result of negative or unwanted web pages in the search engines versus your positive attributes that may be showcased online. You need to particularly identify negative content if they are: 1) Factual 2) Outdated 3) Inaccurate or 4) Malicious—to help us strategize your ORR Campaign. The overall data we have gathered at this stage will be our baseline to address the negative publicity and to measure our progress.

ORR Keyword Analysis
Upon submission of the list of keywords associated with negative or unwanted web pages in the search engine results, through the intake form, the Target Keywords will be finalized based on their impact to repair your online reputation.
For ORR campaigns, in most cases, the Target Keywords include your name and/or the name of your business. This may also be accompanied with words referring to your expertise, products, or services; or with “negative” keywords such as “fraud”, “scam”, or “scandal”.

Recommended Options: Domains, Website Creation and Hosting

Your own Domain and Website*

Web Design Starter Package (3 to 5 Pages)
Additional cost will apply.
For the Web Design Starter Package, you can choose one of our basic themes in one of several standard color palettes. The site's fixed structure of 3 to 5 standard pages for ORR is perfect for professionals or businesses that don't have a website or want to create a new one from scratch. Because it's a simple site, we can deliver it within 30 days of project launch, guaranteed!
8
And we've removed all barriers to complete the website: If you don't have content yet, we'll write a first draft; if you don’t have a logo, we'll produce a draft version — all this for a fixed price and a quick turnaround.
Included in this package is the hosting of your website on our servers free for one year with regular backups.
It is recommended that you register or use a domain name that matches our primary Target Keyword.
*If this option is selected, the ORR Campaign will start as soon as the website has been delivered (30 days maximum).

Web Content Writing (400 words per page maximum)
Additional cost will apply.
We will perform create Web Content writing with a maximum of 400 words per page for your new website based on general information that you will be providing.

Pillar Content Add-on for your New Website

Content Theme and Pillar Content Research and Writing (up to 2000 words)
Pages with Long-form Pillar Content tend to rank higher in the search engines.
Pillar Content Pages are designated for your Off-site Blogs. However, in such a case where you opted to have a new website built because you do not have a website yet, that new website must have a Pillar Content of its own too – hence, we will devise a Content Theme and write a Pillar Content Page for your new website based on the primary Target Keywords.
In this case, one Target Keyword, the primary, will have 3 Content Themes and 3 Pillar Content Pages –One will be on the new website, and two will be on the two standard Off-site Blogs.
We will write a Long-form Pillar Content (up to 2000 words) for your new website that is aligned with the Content Theme and Target Keywords.
Each Long-form Pillar Content is a substantive, informative, and comprehensive piece of content about you or your business – the subject or Target Keywords in a Content Theme at its core and different relevant areas organized in sections.
This will be interspersed with your positive attributes, or that of your business.

Image Sourcing, Embedding and Optimization
We will source and embed 1 relevant image for every Pillar Content Page. Research has showed that visuals increase people’s attentiveness to read an article by 80%. We do this to keep your readers engaged with images that accompany your content.
The image will have a keyword-optimized file name, alt text, as well as optimized dimensions and file size.

Client-provided Image Embedding and Optimization
We will also embed up to 3 applicable images you provided relating to the Pillar Content. These images will also have keyword-optimized file names, alt texts, as well as optimized dimensions and file sizes.
We do this to keep the readers engaged with more images that accompany your content.

Client-provided Video Embedding
We will also embed up to 3 applicable YouTube videos you provided relating to the Pillar Content.
We do this to keep the readers engaged with videos that accompany your content.

Additional Domains for your Offsite Blogs

Custom Domain for your Offsite Blog
Choose this option and we will assign more of your domain names to any or all of your Offsite Blogs to give them higher authority.
For example:
Your website URL is: YourName.com
And we created these Offsite Blogs for you:
YourNameCosmeticSurgery.WordPress.com and
YourNameBreastImplants.BlogSpot.com
Instead of having YourNameCosmeticSurgery.WordPress.com and YourNameBreastImplants.BlogSpot.com as the URLs for your Offsite Blogs, you will have the following:
YourNameCosmeticSurgery.com
10
YourNameBreastImplants.com
This gives your Off-site Blogs higher authority, and higher possibility of ranking faster.
It is recommended that you register or use a domain name for your Offsite Blog that matches our Target Keywords.

Bad Content Update/Removal Request

Bad Content Removal/Update Request to Website Owners (if applicable)
We will make a friendly request to the corresponding website owner, webmaster, writer or editor to remove or update bad content about or in connection with you or your business, which appears on their website.
We will make this request based on the following criteria:

Negative Results Removal Request to Search Engines (if applicable)
We will be requesting to Google and Bing to remove or reduce the ranking in their search results of any web page that contain bad content based on the following criteria:

Content Themes and Offsite Blogs

Content Themes

Content Themes Setup
We will strategically set up 2 unique Content Themes for every Target Keyword. Each Content Theme will be carried by an Offsite Blog. Each Offsite Blog will have a Pillar Content Page based on the corresponding Content Theme.
Aligned with the Target Keywords, every Pillar Content Page is designed to provide in-depth information (up to 2000 words) about, or in connection with, the Target Keywords, i.e. your name or your business name.
The Target Keywords may also include words referring to your expertise, products, or services; or “negative” keywords such as “fraud”, “scam”, or “scandal”.

This overall strategy is designed to have more than one Pillar Content Page ranking for one Target Keyword to help push down unwanted search engine results.
Pages with Long-form Pillar Content tend to rank higher in the search engines.

Offsite Blogs Setup

Offsite Blogs Setup and Optimization
We will set up 2 Offsite Blogs for every Target Keyword. Each blog will have its own Content Theme and Pillar Content Page providing in-depth information about, or in connection with, the Target Keywords, i.e. your name or your business name.
Each Offsite Blog will be optimized for maximum search engine exposure.

Banner Design and Optimization
We will provide a Banner Design for each of the Offsite Blog that corresponds with its Content Theme, and enhance it with a keyword-optimized file name, alt text, as well as optimized dimensions and file size.

Page Title Optimization
We will optimize the Page Title with the Target Keyword and the Content Theme for each Offsite Blog. Note that Page Title Optimization is useless if it is not aligned with the content. This is why we make sure that the Content Theme, the Pillar Content and Target Keywords are aligned with each other, making Page Title Optimization automatically congruent.

Meta Description Optimization
We will optimize the Meta Description with the Title and Target Keyword and the Content Theme. Just like with Page Title Optimization, Meta Description Optimization is useless if it is not aligned with the content. This is why we make sure that the Content Theme, Pillar Content, Target Keyword and the Page Title are aligned with each other, making Meta Description automatically congruent.

Content Generation

Pillar Content

Pillar Content Pages (1 for each Offsite Blog)
Each Offsite Blog that we create will have its Pillar Content Page where the Pillar Content will be posted.

Pillar Content Research and Writing (up to 2000 words)
Pages with Long-form Pillar Content tend to rank higher in the search engines.
We will write a Long-form Pillar Content (up to 2000 words) for the Pillar Content Page for each Offsite Blog that is aligned with the Content Theme and Target Keywords.
This will be interspersed with your positive attributes, or that of your business.
It is required that substantial, comprehensive, and sufficient information or sources of information are provided for the production of your Pillar Content.
Each Long-form Pillar Content is a substantive, informative, and comprehensive piece of content about you or your business – the subject or Target Keywords in a Content Theme at its core and different relevant areas organized in sections.
This could be an in-depth story about the subject on different aspects:
? Career
? Business
? Philanthropic Work
? Sports
? Hobbies
The Long-form Pillar Content could also be in the form of the following:
? Tips, Advice or Analysis related to your Expertise / Product / Service
? Original Research
? Case Study
? Review Article
14
? Industry Report
? Perspective, Opinion, Commentary
For the Negative Keywords Takeover, i.e. using Target Keywords which include ‘negative’ keywords such as ‘fraud’, ‘scam’, or ‘scandal’ as a Content Theme and Pillar Content, we may use either or both the Direct and Indirect approaches that require consultation.
For the Direct Approach, you may outline a direct point-by-point response to clarify or refute negative content found on the web about you or your business, especially if these are 1) malicious 2) inaccurate 3) outdated.
? Comprehensive Clarification/Rebuttal
For the Indirect Approach, this can be discussed during a consultation session.

Image Sourcing (1 for each Pillar Content)
We will source and embed 1 relevant image for every Pillar Content Page. Research has showed that visuals increase people’s attentiveness to read an article by 80%. We do this to keep your readers engaged with images that accompany your content.
The image will have a keyword-optimized file name, alt text, as well as optimized dimensions and file size.

Image Sourcing from the Client (for each Pillar Content)
Since content with relevant images gets more views than content without images, on top of the stock photos that we will be including which may be generic depending on the topic theme, we would also be requesting provided photos/images from you and narrow these down to 3 applicable images for the Pillar Content.

Video Sourcing from the Client (for each Pillar Content)
We will also collect up to 3 applicable YouTube videos you provided relating to the Pillar Content.
We do this to keep the readers engaged with videos that accompany your content.

Content Distribution Research and Accounts Setup

Niche-specific Guest Blogging and Article Submission Sites

Niche Blogs and Article Submission Sites Research, Reachout and Accounts Setup
We will research for Guest Blogging venues and highly authoritative Article Submission Sites, all specific to your niche and reach out to them or create an account with them (if they require so) to prepare the Guest Blog Articles that we will write and submit under your name with your approval.
15
Your content, which links back to your Website or Offsite Blogs, published in highly authoritative Niche Blogs and Article Submission Sites will bring diversity of domain referrals to your properties that would increase its visibility on search engines for your Target Keywords.

General Article Submission Sites

General Article Submission Sites Research and Accounts Setup
As a backup measure, we will research general article submission sites and create an account with them (if they require so) to prepare the Articles that we will write and submit under your name with your approval.

Professional / Business Profiles and Reviews Setup

Professional / Business Profiles

Niche Profile Listings Research, Setup and Optimization
We will check for your existing profiles on the Web and will research for Niche Professional/Business Profile Sites, set up accounts with them for you, verify/claim it if possible with your help, populate and optimize your profile to increase its visibility on search engines for your Target Keywords.

General Profile Listings Research, Setup and Optimization
We will check for your existing profiles on the Web and will research for General Professional/Business Profile Sites, set up accounts with them for you, verify/claim it if possible with your help, populate and optimize your profile to increase its visibility on search engines for your Target Keywords.

Review Listings Setup

Niche Review Sites Research, Setup and Optimization
Upon being furnished with reviews you have collected from your customers, we will publish each of them to the major Review Sites Listings that we have set up for you.

General Review Sites Research, Setup and Optimization
We will check for your existing Review Listings on the Web and will research for Niche Review Sites, set up, and optimize your listings to increase its visibility on search engines for your Target Keywords.

Review Publication (Reviews from Client)
Upon being furnished with reviews you have collected from your customers, we will publish each of them to the major Review Sites Listings that we have set up for you.

Social Media Channels Setup and Optimization

Facebook Channel Setup

Facebook Page Creation, Design and Optimization
We will create a Facebook Page for you exclusive for this campaign. The Facebook Page will be designed with a Cover Photo and a Profile Photo, and optimized with necessary information.
As part of your ORR campaign, we will regularly post content to this Facebook Page with Blog Post Updates, Tips or Industry News or Company News, and Photo Updates.
If you already have an existing Facebook Page, you may opt to have us use this for your ORR campaign. It is advisable that we do so in order to avoid duplicate account creation and for us to take advantage the current online indexing of your existing Facebook Page. Just provide us with admin access and we’ll post content to your Facebook Page as part of your ORR campaign.

URL Customization
For the new Facebook Page that we will create for you, we will customize its URL to align or match your ORR Campaign Target Keywords.

Twitter Channel Setup

Twitter Profile Creation, Design & Optimization
We will create a Twitter Account for you exclusive for this campaign. The Twitter Profile will be designed with a Background Photo and Profile Photo, a color theme, and optimized with necessary information.
As part of your ORR campaign, we will regularly tweet Blog Post Updates, Tips or Industry News or Company News, and Photo Updates.
If you already have an existing Twitter Account, you may opt to have us use this for your ORR campaign. It is advisable that we do so in order to avoid duplicate account creation and for us to take advantage the current online indexing of your existing Twitter Account. Just provide us with the necessary login access and we’ll post tweets to your Twitter as part of your ORR campaign.

URL Customization
For the new Twitter Account that we will create for you, we will customize its URL to align or match your ORR Campaign Target Keywords.

Reporting and Auditing

Internal Report Auditing and Analysis
All Reporting is subjected to a monthly routine auditing and assessment process. We perform this auditing on a monthly basis to assure that all reports are up to date, error-free, and properly formatted.
The auditing process includes, but is not limited to, the checking of the following:
1. Format 2. Link status analysis 3. 100% of the month's work is completed in full 4. Report is updated accordingly 5. Fixing of errors or dead links

Work Reports
All tasks will be tracked throughout the whole month and are reflected on the monthly report, which includes all progress and final outcomes.


Month 2 Only


Content Publication

Pillar Content

Pillar Content Optimization and Publication (1 for each Offsite Blog)
After the approval of your pillar contents in month 1, we will upload it to the newly created Off-site blog accounts dedicated for each topic theme per keyword. These are optimized accordingly with in line with the chosen theme keywords, page titles and meta descriptions. This will serve as the main content anchor.

Image Embedding and Optimization (1 for each Pillar Content)
We will source and embed 1 relevant image for every Pillar Content Page. Research has showed that visuals increase people’s attentiveness to read an article by 80%. We do this to keep your readers engaged with images that accompany your content.
The image will have a keyword-optimized file name, alt text, as well as optimized dimensions and file size.

Client-provided Image Embedding and Optimization (for each Pillar Content)
Since content with relevant images gets more views than content without images, on top of the stock photos that we will be including which may be generic depending on the topic theme, we would also be requesting provided photos/images from you. These are highly recommended and will make the Pillar Content more natural and would deem fit that it was created from the source itself.

Client-provided Video Embedding (for each Pillar Content)
We will also embed up to 3 applicable YouTube videos you provided relating to the Pillar Content.
We do this to keep the readers engaged with videos that accompany your content.


Month 2 & Ongoing Monthly


Content Generation, Publication & Distribution

Offsite Blogs

Offsite Blog Article Research, Writing and Optimization
We will research, write, and optimize Monthly Blog Articles for your Offsite Blogs based on the Content Theme of the said blog.
The Monthly Blog Articles can be an expansion of a subtopic within the Pillar Content or an ongoing series based on your activities aligned with the Pillar Content.
You need to provide information for Monthly Blog Articles through the Content Scheduler.

Image Sourcing, Embedding and Optimization (1 for each Blog Article)
We will source and embed 1 relevant image for every Off-site Blog Article. The image will have a keyword-optimized file name, alt text, as well as optimized dimensions and file size.
We do this to keep your readers engaged with images that accompany your content.

Offsite Blog Article Posting

Guest Blog Articles

Niche Guest Blog Article Research, Writing and Optimization
Guest blogging is a new way of combating negative content and/or links which makes it a good fit in repairing your online reputation. These are written with 800-850 words. Its purpose is to give your
19
profession or business additional exposure and brand awareness from niche sites. It can then help in building a more stable SERP authority, influence, and credibility.
We will be writing Guest Blog Articles for you and submit it through related blog niches based from our research as blog contributors.
Posting of the articles are dependent and are upon approval of the Blog admin.

Image Sourcing, Embedding and Optimization (1 for each Blog Article)
We will source and embed 1 relevant image for every Guest Blog Article. Research has showed that visuals increase people’s attentiveness to read an article by 80%. Image inclusion to a content piece presents as the core to how we will brand the story for viewer engagement.
The image will have a keyword-optimized file name, alt text, as well as optimized dimensions and file size.

Niche Guest Blog Article Submissions

General Blog Article Submissions

Press Release *Quarterly

Press Release Research, Writing and Optimization
ORR press releases feature important updates in your profession or business. The primary purpose is to have your story picked up by the press for publication online or traditional media.
Our press releases follow proper content optimization. Each press release is strategically linked back to target URLs, such as your Webite.
In order to make our Press Release Articles more powerful, we will be creating PR Articles that has 600-650 words and posting it to paid PR sites. This will be done in a quarterly basis throughout the recommended runtime duration of the campaign.

Press Release Quarterly Paid Submission

Review Publication

Review Publication (Reviews from Client)
As more and more local consumers turn to the Internet to look up for various information, review sites grows in popularity in terms of getting feedback from other people who had experience the business and/or working with someone first hand. In a nutshell, reviews gives people reassurance and confirmation for their future actions are the right ones.
We will be requesting gathered reviews from you, and upon gathering it, we will publish each of them to one of the major review niche-related publication sites.

Social Media Channel Updates

Facebook Page Updates

Blog Post Updates
These are distributed updates from Blog Articles posted in Off-Site accounts. We will feature it in Facebook alongside with the theme related page updates.

Tips / Industry News / Company News
Maintaining activity on the Facebook Business Page is also crucial. With regular updates, followers of the page can be kept up-to-date on new events, discounts, and offerings your business has or on what you do. The right content, which is sufficiently interesting or entertaining, can also make them more inclined to visit your Page regularly.
Updates are written one month before they are to be scheduled for posting. To ensure timely updates about events, discounts, and offerings, we would need information about such announcements at least one month in advance.

Photo Updates
Making content visually appealing tends to increase its impact. Text-only updates are less enticing than ones that incorporate pictures, and are less likely to have 'Share' value. With Photo Updates, people are more likely to pay attention to what you have to say, and they'll keep coming back to see what other messages you have to share.
Same with Page Updates, photo updates are conceptualized once a month in advance.

Hashtag Optimization and Tracking
Hashtag usage has been first used in Twitter only for its own search base platform. But now, it is not only being used for search purposes but also for building online presence and exposure. Hashtags are also now being used in popular and top social media nowadays aside from Twitter, Facebook & Instagram also uses the same marketing tool to boost communication to your followers.
21
We will optimize posts/updates with hashtags related to each keyword topic theme.

Twitter Profile Updates

Blog Post Updates
These are distributed updates from Blog Articles posted in Off-Site accounts. We will feature it in Twitter alongside with the theme related page updates.

Tips / Industry News / Company News
With regular tweets, we will ensure that your Twitter profile has credibility and presence on the social network. An online presence cannot be successfully established without activity, and this is especially true for Twitter, where real-time updates are the main source of the platform's value.
We'll be creating updates promoting your products or services; tweets are sent one month before they are posted. If there is any specific topic or announcement desired, a notice must be given one or two months in advance.

Photo Updates
Making content visually appealing tends to increase its impact. Text-only updates are less enticing than ones that incorporate pictures, and are less likely to have 'Share' value. With Photo Updates, people are more likely to pay attention to what you have to say, and they'll keep coming back to see what other messages you have to share.
Same with Page Updates, photo updates are conceptualized once a month in advance

Hashtag Optimization and Tracking
Hashtag usage has been first used in Twitter only for its own search base platform. But now, it is not only being used for search purposes but also for building online presence and exposure. Hashtags are also now being used in popular and top social media nowadays aside from Twitter, Facebook & Instagram also uses the same marketing tool to boost communication to your followers.
We will optimize posts/updates with hashtags related to each keyword topic theme.

Reporting and Auditing

Internal Report Auditing and Analysis
All Reporting is subjected to a monthly routine auditing and assessment process. We perform this auditing on a monthly basis to assure that all reports are up to date, error-free, and properly formatted.
The auditing process includes, but is not limited to, the checking of the following:
1. Format 2. Link status analysis 3. 100% of the month's work is completed in full 4. Report is updated accordingly 5. Fixing of errors or dead links

Work Reports
All tasks will be tracked throughout the whole month and are reflected on the monthly report, which includes all progress and final outcomes.

Campaign Duration and Keyword Quantity

Recommended minimum Duration

Number of Keywords
IN PDF
US version | UK version | AU version

IN PDF
US version | UK version | AU version