Pay-per-Click Advertising

Here are our Pay-per-Click Advertising Packages designed to help your business succeed further.

Hover over the question marks to get a quick description. You may also download this as a PDF with or without the extensive descriptions at the bottom part of this document.

In addition, you may view or download our primer on the marketing benefits of Pay-per-Click Advertising for your business.

 
Item descriptions below :
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Package Name
Startup
200
Bronze
500
Silver
1000
Gold
2000
Platinum
5000
Month 1 Services
Campaign Setup and Research
Website and/or Landing Page Analysis

The relevance of keywords, ad-copies, and landing pages is a must for higher visibility in AdWords.
Consequently, we will be analyzing the site's landing page/s, target keywords and ad-copies to make sure that each one is relevant to the other.

Yes
Yes
Yes
Yes
Yes
Competitive Analysis

Analyzing your competitors' AdWords campaigns enables us to know who we are up against and helps us tailor the campaign strategy more effectively. The analysis includes competitor keywords, ads, landing pages & more.

No
No
No
Yes
Yes
Account Setup

All necessary needs on account set up.

Yes
Yes
Yes
Yes
Yes
AdWords Tracking Code Set Up
Yes
Yes
Yes
Yes
Yes
Conversion Tracking Implementation (WordPress Only)

Implementation of conversion tracking in Thank you pages of forms in the site.

Yes
Yes
Yes
Yes
Yes
Google Forwarding Number (If applicable and optional, Tracking Calls from Ad)

Implementation of Google Forwarding Number as a tracker for calls.

Yes
Yes
Yes
Yes
Yes
Website Call Tracking Metrics (Contact PPC Team & Additional Charge)

Code implementation from AdWords to your website to track calls.

(optional)
(optional)
(optional)
(optional)
Yes (free)
Account Structure

Analysis of account structure to further understand products and services offered by the site.

Target Core Products and Services

We will target the main products and services of the business being advertised.

1 Service/Product
Maximum of 2 Service / Product
Maximum of 4 Services / Products
Maximum of 6 Services / Products
All products & Services
Ad Extensions

Additional links and descriptions in the ad copy.

Sitelinks

Additional links on the ad copy going to the different pages of the website.

1
2
3
4
5
Structured Snippets

Allows for highlighting specific features of your products and offerings.

3
5
7
9
10
Review Extensions

Allows for inclusion of accurate, current, credible, non-duplicative third-party review of the business.

0
1
2
3
4
Call Extension (If applicable)

Business phone number.

No
No
Yes
Yes
Yes
Callouts

Business descriptions

No
1
2
3
4
Campaign Management
Search Network

AdWords campaigns with keywords are automatically eligible to appear on the Search Network. These ads are targeted based on a user's search terms. For example, if you search for "Italian coffee" on a search engine powered by Google, such as AOL.com, you'll see related coffee ads next to the search results. Ref: http://AdWords.google.com/support/aw/bin/answer.py?hl=en&answer=90956

Yes
Yes
Yes
Yes
Yes
Keyword Research

Our goal at this point is to find the keywords that are most relevant to the campaign's landing pages and PPC ads. As well as relevance, we will be taking factors like monthly search volume and competition into consideration. Keyword research involves the use of Google AdWords' various keyword research tools as well as third-party keyword research tools

20 or less Based on Keyword Research
Yes
Yes
Yes
Yes
Keyword Matching Options

We will be utilizing the four keyword matching options to help determine which Google searches can trigger your ads to appear. These four matching options can help control who sees your ads:
1. Broad match: keyword
Allows your ad to show on similar phrases and relevant variations (The broad match modifier may also be used to further refine your broad keyword matches: +keyword.)
2. Phrase match: "keyword"
Allows your ad to show for searches that match the exact phrase
3. Exact match: [keyword]
Allows your ad to show for searches that match the exact phrase exclusively
4. Negative match: -keyword
Ensures your ad doesn't show for any search that includes that term
With some options, you'll enjoy more ad impressions, clicks, and conversions; with others, you'll get fewer impressions and more narrow targeting. By applying the appropriate matching options to your keywords, you can best meet your ROI goals.
http://AdWords.google.com/support/aw/bin/answer.py?hl=en&answer=6100

Yes
Yes
Yes
Yes
Yes
Keywords per Themed Ad-Group

We cannot specify exactly how many keywords to be put into the campaign. Everything depends on keyword research.

No
Yes
Yes
Yes
Yes
Ad groups creation

Creating ad groups for each keywords theme.

Yes
Yes
Yes
Yes
Yes
Expanded Text Ads

More text within an ad unit.

2 Ad copy
3 Ads per ad-group
4 Ads per ad-group
5 Ads per ad-group
6 Ads Copies
A/B Ad copy split-testing

With split testing, two or more ads are tested side by side to determine which performs better at a specific metric, allowing us to make improvements as necessary. Testing campaigns allow you to be aware of what works and what doesn’t on your PPC campaign, making it a critical aspect of effective optimization.
http://www.searchmarketingstandard.com/maximizing-ppc-split-testing-strategies.

No
No
No
Yes
Yes
Create Dynamic Search Ads

Dynamic Search Ads uses Google's organic web-crawling technology to target automatically relevant search queries based on your website content

No
No
No
Yes
Yes
Search Remarketing

Remarketing lists for search ads (RLSA) is a feature that lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they're searching on Google.

No
No
No
Yes
Yes
Call-Only Campaign (Best for Businesses that prioritize calls)

This is best for businesses that prioritize calls. Call-only campaigns are specially designed only to show on mobile devices that can make phone calls. This means every click you pay for can be a phone call to your business.

Additional Fee
Additional Fee
Additional Fee
Yes
Yes
Display Network

Ads or Banners are advertised on different websites.

No
No
Yes
Yes
Yes
Text Ads

Referring to "text ads" content.

No
No
Yes
Yes
Yes
Banner Image: (AdWords Generated Template)

Image/banners

No
No
Yes
Yes
Yes
Custom Banner Ads: 2 sizes (additional charge & need to provide images)

PPC team to create personalized banners, the client needs to give sample and pictures.

No
No
No
Yes (Banner free)
Yes (Banner free)
Geo-targeting

Location targeting.

Local
Local
Local and National
Local and National
Local and National
Ad scheduling

Ad scheduling lets you specify certain hours or days of the week when you want your AdWords ads to appear. For example, you might schedule your ads to run only on weekdays, or from 3:00 until 6:00 p.m. daily. With ad scheduling, a campaign can be programmed to run every day, or as seldom as 15 minutes per week.
Ad scheduling also includes an advanced setting which lets you adjust pricing for your ads during certain time periods. For example, if you find that your ads get the best results between 8:00 and 11:00 a.m., you can bid more for impressions or clicks during that period.
Ref: http://AdWords.google.com/support/aw/bin/answer.py?hl=en&answer=117585

Yes
Yes
Yes
Yes
Yes
Budget Management

Your daily budget is the amount that you're willing to spend on a specific AdWords campaign each day. AdWords displays your ads as often as possible while staying within your daily budget. When the budget limit is reached, your ads will typically stop showing for that day. How quickly your ads are shown during a given day is determined by your ad delivery setting.
Ref: http://AdWords.google.com/support/aw/bin/answer.py?hl=en&answer=6312
Part of our AdWords campaign management

Yes
Yes
Yes
Yes
Yes
Keyword Bid Management

A Keyword Bid is the dollar amount that an advertiser is willing to pay to display an ad relative to the competition. So in essence, Keyword Bid Management is how you control the bids to maximize the aforementioned dollar amount favorable to the advertiser.

Yes
Yes
Yes
Yes
Yes
Negative Keyword Research

Negative keywords are a core component of a successful keyword list. Adding a negative keyword to your ad group or campaign means that your ads won't show for search queries containing that term. By filtering out unwanted impressions, negative keywords can help you reach the most appropriate prospects, reduce your cost-per-click (CPC), and increase your ROI. Ref: http://AdWords.google.com/support/aw/bin/answer.py?hl=en&answer=63235
We will be performing keyword research to create a list of the appropriate negative keywords that we’ll be using to filter out unwanted impressions.

Yes
Yes
Yes
Yes
Yes
Campaign Monitoring and Analysis
Conversion Tracking

AdWords Conversion Tracking is a tool to help you measure conversions and ultimately help you identify how effective your AdWords ads and keywords are for you.
Ref: http://AdWords.google.com/support/aw/bin/answer.py?hl=en&answer=142348
The monthly analysis and monitoring of this data enable the PPC Campaign Manager to recommend and implement further improvements to the account's performance

Yes
Yes
Yes
Yes
Yes
Traffic Statistics Analysis

AdWords traffic analytics is an AdWords tracking system that reports information on clicks, impressions, CTR (click through rate), conversions, CPC (cost per click) and more.
Effective traffic analysis is key to great campaign performance. The monthly analysis and monitoring of this data enable the PPC Campaign Manager to recommend and implement further improvements to the account's performance.

Yes
Yes
Yes
Yes
Yes
Campaign Analysis

Monitoring and Analysis of each campaign.

Yes
Yes
Yes
Yes
Yes
Search Query Report Analysis

You can see how your ads performed on actual searches within the Search Network on the Campaigns tab. Identify new search terms with high potential that you want to add as keywords and weed out any terms that aren't as relevant to your business.
What's the difference between a search term and a keyword? A search term is the exact word or set of words a user enters when searching on Google.com or one of our Search Network sites. A keyword is the word or set of words
AdWords advertisers create for a given ad group to target their ads to potential customers.
Ref: http://AdWords.google.com/support/aw/bin/answer.py?hl=en&answer=68034

Yes
Yes
Yes
Yes
Yes
Click Fraud Advice & Support

Click fraud is a type of Internet crime that occurs in pay-per-click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having an actual interest in the target of the ad's link.
Proper click fraud analysis & reporting is essential to reducing AdWords costs for the PPC advertisers.
We will help you with detecting click fraud and in reporting anything suspicious immediately to Google. You can learn more about invalid clicks here:
http://AdWords.blogspot.com/2006/03/about-invalid-clicks.html

No
No
Yes
Yes
Yes
Ad Group Review And Analysis

Review and Analysis of Each Campaign's ad group.

Yes
Yes
Yes
Yes
Yes
Conversion Optimization

Optimization of account to get the maximum conversions we can get out of the campaign.

Yes
Yes
Yes
Yes
Yes
Keyword Optimization

Changing of match types and bids depending on keywords performance.

Yes
Yes
Yes
Yes
Yes
Ad Copy Optimization

Changing of ad copies and testing of new ad copies.

Yes
Yes
Yes
Yes
Yes
Ad Extension Tab Analysis and Update

Analysis of Ad Extensions performance such as sitelinks, call outs, call extensions, etc.

No
Yes
Yes
Yes
Yes
Dimension Tab

Review of the different information in the dimension tab such as hour of the day, day of the week etc, in terms of performance.

No
No
No
Yes
Yes
Display Network Optimization (IF EXISTING)

Optimization of Display network depending on targeting set.

No
No
Yes
Yes
Yes
Budget Management

Your daily budget is the amount that you're willing to spend on a specific AdWords campaign each day. AdWords displays your ads as often as possible while staying within your daily budget. When the budget limit is reached, your ads will typically stop showing for that day. How quickly your ads are shown during a given day is determined by your ad delivery setting.
Ref: http://AdWords.google.com/support/aw/bin/answer.py?hl=en&answer=6312
Part of our AdWords campaign management is ensuring that you get the best ads placement possible with the budget you have allotted for your campaign.

Yes
Yes
Yes
Yes
Yes
Review of Opportunities Tab

Google gives suggestions in this tab. Hence this will be reviewed from time to time.

No
No
Yes
Yes
Yes
Google Analytics
Account Setup

Setup of Google Analytics.

No
Yes
Yes
Yes
Yes
Google Analytics Tracking Code Setup

Installation of codes.

No
Yes
Yes
Yes
Yes
Analysis & Monitoring

Analysis of Google Analytics data.

No
No
No
Yes
Yes
Set up Goals

Setting up goals and funnels inside Google Analytics.

No
No
No
No
Yes
Month 2 & Ongoing Monthly
Campaign Management
Geo-targeting

Location targeting.

Local
Local
Local and National
Local and National
Local and National
Ad scheduling

Ad scheduling lets you specify certain hours or days of the week when you want your AdWords ads to appear. For example, you might schedule your ads to run only on weekdays, or from 3:00 until 6:00 p.m. daily. With ad scheduling, a campaign can be programmed to run every day, or as seldom as 15 minutes per week.
Ad scheduling also includes an advanced setting which lets you adjust pricing for your ads during certain time periods.
For example, if you find that your ads get the best results between 8:00 and 11:00 a.m., you can bid more for impressions or clicks during that period.
Ref: http://AdWords.google.com/support/aw/bin/answer.py?hl=en&answer=117585

Yes
Yes
Yes
Yes
Yes
Budget Management

Your daily budget is the amount that you're willing to spend on a specific AdWords campaign each day. AdWords displays your ads as often as possible while staying within your daily budget. When the budget limit is reached, your ads will typically stop showing for that day. How quickly your ads are shown during a given day is determined by your ad delivery setting.
Ref: http://AdWords.google.com/support/aw/bin/answer.py?hl=en&answer=6312
Part of our AdWords campaign management

Yes
Yes
Yes
Yes
Yes
Keyword Bid Management

A Keyword Bid is the dollar amount that an advertiser is willing to pay to display an ad relative to the competition. So in essence, Keyword Bid Management is how you control the bids to maximize the aforementioned dollar amount favorable to the advertiser.

Yes
Yes
Yes
Yes
Yes
Negative Keyword Research

Negative keywords are a core component of a successful keyword list. Adding a negative keyword to your ad group or campaign means that your ads won't show for search queries containing that term. By filtering out unwanted impressions, negative keywords can help you reach the most appropriate prospects, reduce your cost per-click (CPC), and increase your ROI.
Ref: http://AdWords.google.com/support/aw/bin/answer.py?hl=en&answer=63235
We will be performing keyword research to create a list of the appropriate negative keywords that we’ll be using to filter out unwanted impressions.

Yes
Yes
Yes
Yes
Yes
Competitor Analysis

Analysis and Review of Existing competitors.

No
No
No
Yes
Yes
Campaign Analysis

Analysis of each campaign in the account.

Yes
Yes
Yes
Yes
Yes
Ad Group Review

Review of best and poor performers.

Yes
Yes
Yes
Yes
Yes
KeyWord Optimization

Changing match types and bids as necessary, depending on performance.

Yes
Yes
Yes
Yes
Yes
Keyword Expansion

Additional keywords.

Yes
Yes
Yes
Yes
Yes
Keyword Matching Options

Change of match type.

Yes
Yes
Yes
Yes
Yes
Keyword Avg. Position, Quality Score, and Performance Segmentation.

Analysis of other important factors of a keyword.

Yes
Yes
Yes
Yes
Yes
Keyword Diagnosis

Keyword relevance on landing page and ad copy.

Yes
Yes
Yes
Yes
Yes
Analysis of Search Impressions Shares, Search Lost IS (Rank)

Analysis if we are getting the potential impressions given to us by Google.

Yes
Yes
Yes
Yes
Yes
Ad Copy Optimization

Changing of ad copies and testing of new ad copies.

No
No
Yes
Yes
Yes
A/B Ad copy split-testing

With split testing, two or more ads are tested side by side to determine which performs better at a specific metric, allowing us to make improvements as necessary. Testing campaigns allow you to be aware of what works and what doesn’t on your PPC campaign, making it a critical aspect of effective optimization.
http://www.searchmarketingstandard.com/maximizing-ppc-split-testing-strategies.

No
No
No
Yes
Yes
New ad copies

Adding new ad copies as we see it fits.

No
No
Yes
Yes
Yes
Ad Relevancy to Keywords

Review of quality score for each keyword and revising of ad copies as necessary to increase quality score.

Yes
Yes
Yes
Yes
Yes
Ad Extensions Analysis & Update

Analysis of Ad Extensions performance such as sitelinks, call outs, call extensions, etc.

No
No
Yes
Yes
Yes
Dimension Tab Optimization

Review of the different information in the dimension tab such as hour of the day, day of the week etc, regarding performance.

No
No
No
Yes
Yes
Review & Analysis of Per Day, Week, & Hour of the Day Performance, Geographic Dimension, User Location, & Automatic Placements.

Analysis and Review of other metrics as given in the list to further optimize the account.

No
No
No
Yes
Yes
Review and Analysis of Call Details (If using GFN)

Analysis of call metrics.

No
No
No
Yes
Yes
Display Network Optimization (IF EXISTING)

Optimization of Display network depending on targeting set.

No
No
No
Yes
Yes
Review and Analysis of Display Keywords, Managed & Automatic Placements, Topics, Interests, and Demographics.

Analysis and Review of other metrics as given in the list to further optimize the account.

No
No
Yes
Yes
Yes
Review and Analysis of Banners Ads or Text Ads

Review and Analysis of Banners and Text ads.

No
No
Yes
Yes
Yes
Campaign Monitoring and Analysis
Conversion Tracking

AdWords Conversion Tracking is a tool to help you measure conversions and ultimately help you identify how effective your AdWords ads and keywords are for you.
Ref: http://AdWords.google.com/support/aw/bin/answer.py?hl=en&answer=142348
The monthly analysis and monitoring of this data enable the PPC Campaign Manager to recommend and implement further improvements to the account's performance

Yes
Yes
Yes
Yes
Yes
Traffic Statistics Analysis

AdWords traffic analytics, is an AdWords tracking system that reports information on clicks, impressions, CTR (click through rate), conversions, CPC (cost per click) and more.
Effective traffic analysis is key to great campaign performance. The monthly analysis and monitoring of this data enable the PPC Campaign Manager to recommend and implement further improvements to the account's performance.

Yes
Yes
Yes
Yes
Yes
Search Query Report Analysis

You can see how your ads performed on actual searches within the Search Network on the Campaigns tab. Identify new search terms with high potential that you want to add as keywords and weed out any terms that aren't as relevant to your business.
What's the difference between a search term and a keyword? A search term is the exact word or set of words a user enters when searching on Google.com or one of our Search Network sites. A keyword is the word or set of words
AdWords advertisers create for a given ad group to target their ads to potential customers.
Ref: http://AdWords.google.com/support/aw/bin/answer.py?hl=en&answer=68034

Yes
Yes
Yes
Yes
Yes
Review and Analysis of all search queries.

Negative keywords are a core component of a successful keyword list. Adding a negative keyword to your ad group or campaign means that your ads won't show for search queries containing that term. By filtering out unwanted impressions, negative keywords can help you reach the most appropriate prospects, reduce your cost-per-click (CPC), and increase your ROI.
Ref: http://AdWords.google.com/support/aw/bin/answer.py?hl=en&answer=63235
We will be performing keyword research to create a list of the appropriate negative keywords that we'll be using to filter out unwanted impressions.

Yes
Yes
Yes
Yes
Yes
Overlapping Keywords Review

Review of keywords in the case of duplicates.

No
No
Yes
Yes
Yes
Click Fraud Advice & Support

Click fraud is a type of Internet crime that occurs in pay-per-click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having an actual interest in the target of the ad's link.
Proper click fraud analysis & reporting is essential to reducing AdWords costs for the PPC advertisers.
We will help you with detecting click fraud and in reporting anything suspicious immediately to Google. You can learn more about invalid clicks here:
http://AdWords.blogspot.com/2006/03/about-invalid-clicks.html

No
No
Yes
Yes
Yes
Analytics Monitoring

Google Analytics Monitoring and Analysis.

No
No
No
Yes
Yes
Review of Opportunities Tab

Google gives suggestions in this tab. Hence this will be reviewed from time to time.

No
No
Yes
Yes
Yes
Budget Bracket
AdWords PPC Budget

Represents the agreed upon, allotted monthly budget for the AdWords campaign.

$1 - $200
$201 - $500
$501 - $1000
$1001 - $2000
$2001 - $5000
Reporting
Weekly Report

We provide weekly report depending on the complexity of the account.

No
No
No
No
Yes
Quick Report
Yes
Yes
Yes
Yes
Yes
Comprehensive Report
Yes
Yes
Yes
Yes
Yes
Special Reports (Upon Request)

Special reports can be supplied upon 2 to 3 business days’ notice.

No
No
Yes
Yes
Yes
Campaign Duration
Recommended Minimum Duration
6 Months
6 Months
6 Months
6 Months
6 Months
Support
Dedicated Google AdWords Consultant

Our certified Google AdWords Professional will address any concerns.

No
No
Yes
Yes
Yes



Month 1 Services




Campaign Setup and Research

Website and/or Landing Page Analysis
The relevance of keywords, ad-copies, and landing pages is a must for higher visibility in AdWords.
Consequently, we will be analyzing the site's landing page/s, target keywords and ad-copies to make sure that each one is relevant to the other.

Competitive Analysis
Analyzing your competitors' AdWords campaigns enables us to know who we are up against and helps us tailor the campaign strategy more effectively. The analysis includes competitor keywords, ads, landing pages & more.

Account Setup
All necessary needs on account set up.

AdWords Tracking Code Set Up

Conversion Tracking Implementation (WordPress Only)
Implementation of conversion tracking in Thank you pages of forms in the site.

Google Forwarding Number (If applicable and optional, Tracking Calls from Ad)
Implementation of Google Forwarding Number as a tracker for calls.

Website Call Tracking Metrics (Contact PPC Team & Additional Charge)
Code implementation from AdWords to your website to track calls.

Account Structure
Analysis of account structure to further understand products and services offered by the site.

Target Core Products and Services
We will target the main products and services of the business being advertised.

Ad Extensions
Additional links and descriptions in the ad copy.

Sitelinks
Additional links on the ad copy going to the different pages of the website.

Structured Snippets
Allows for highlighting specific features of your products and offerings.

Review Extensions
Allows for inclusion of accurate, current, credible, non-duplicative third-party review of the business.

Call Extension (If applicable)
Business phone number.

Callouts
Business descriptions

Campaign Management

Search Network
AdWords campaigns with keywords are automatically eligible to appear on the Search Network. These ads are targeted based on a user's search terms. For example, if you search for "Italian coffee" on a search engine powered by Google, such as AOL.com, you'll see related coffee ads next to the search results. Ref: http://AdWords.google.com/support/aw/bin/answer.py?hl=en&answer=90956

Keyword Research
Our goal at this point is to find the keywords that are most relevant to the campaign's landing pages and PPC ads. As well as relevance, we will be taking factors like monthly search volume and competition into consideration. Keyword research involves the use of Google AdWords' various keyword research tools as well as third-party keyword research tools

Keyword Matching Options
We will be utilizing the four keyword matching options to help determine which Google searches can trigger your ads to appear. These four matching options can help control who sees your ads:
1. Broad match: keyword
Allows your ad to show on similar phrases and relevant variations (The broad match modifier may also be used to further refine your broad keyword matches: +keyword.)
2. Phrase match: "keyword"
Allows your ad to show for searches that match the exact phrase
3. Exact match: [keyword]
Allows your ad to show for searches that match the exact phrase exclusively
4. Negative match: -keyword
Ensures your ad doesn't show for any search that includes that term
With some options, you'll enjoy more ad impressions, clicks, and conversions; with others, you'll get fewer impressions and more narrow targeting. By applying the appropriate matching options to your keywords, you can best meet your ROI goals.
http://AdWords.google.com/support/aw/bin/answer.py?hl=en&answer=6100

Keywords per Themed Ad-Group
We cannot specify exactly how many keywords to be put into the campaign. Everything depends on keyword research.

Ad groups creation
Creating ad groups for each keywords theme.

Expanded Text Ads
More text within an ad unit.

A/B Ad copy split-testing
With split testing, two or more ads are tested side by side to determine which performs better at a specific metric, allowing us to make improvements as necessary. Testing campaigns allow you to be aware of what works and what doesn’t on your PPC campaign, making it a critical aspect of effective optimization.
http://www.searchmarketingstandard.com/maximizing-ppc-split-testing-strategies.

Create Dynamic Search Ads
Dynamic Search Ads uses Google's organic web-crawling technology to target automatically relevant search queries based on your website content

Search Remarketing
Remarketing lists for search ads (RLSA) is a feature that lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they're searching on Google.

Call-Only Campaign (Best for Businesses that prioritize calls)
This is best for businesses that prioritize calls. Call-only campaigns are specially designed only to show on mobile devices that can make phone calls. This means every click you pay for can be a phone call to your business.

Display Network
Ads or Banners are advertised on different websites.

Text Ads
Referring to "text ads" content.

Banner Image: (AdWords Generated Template)
Image/banners

Custom Banner Ads: 2 sizes (additional charge & need to provide images)
PPC team to create personalized banners, the client needs to give sample and pictures.

Geo-targeting
Location targeting.

Ad scheduling
Ad scheduling lets you specify certain hours or days of the week when you want your AdWords ads to appear. For example, you might schedule your ads to run only on weekdays, or from 3:00 until 6:00 p.m. daily. With ad scheduling, a campaign can be programmed to run every day, or as seldom as 15 minutes per week.
Ad scheduling also includes an advanced setting which lets you adjust pricing for your ads during certain time periods. For example, if you find that your ads get the best results between 8:00 and 11:00 a.m., you can bid more for impressions or clicks during that period.
Ref: http://AdWords.google.com/support/aw/bin/answer.py?hl=en&answer=117585

Budget Management
Your daily budget is the amount that you're willing to spend on a specific AdWords campaign each day. AdWords displays your ads as often as possible while staying within your daily budget. When the budget limit is reached, your ads will typically stop showing for that day. How quickly your ads are shown during a given day is determined by your ad delivery setting.
Ref: http://AdWords.google.com/support/aw/bin/answer.py?hl=en&answer=6312
Part of our AdWords campaign management

Keyword Bid Management
A Keyword Bid is the dollar amount that an advertiser is willing to pay to display an ad relative to the competition. So in essence, Keyword Bid Management is how you control the bids to maximize the aforementioned dollar amount favorable to the advertiser.

Negative Keyword Research
Negative keywords are a core component of a successful keyword list. Adding a negative keyword to your ad group or campaign means that your ads won't show for search queries containing that term. By filtering out unwanted impressions, negative keywords can help you reach the most appropriate prospects, reduce your cost-per-click (CPC), and increase your ROI. Ref: http://AdWords.google.com/support/aw/bin/answer.py?hl=en&answer=63235
We will be performing keyword research to create a list of the appropriate negative keywords that we’ll be using to filter out unwanted impressions.

Campaign Monitoring and Analysis

Conversion Tracking
AdWords Conversion Tracking is a tool to help you measure conversions and ultimately help you identify how effective your AdWords ads and keywords are for you.
Ref: http://AdWords.google.com/support/aw/bin/answer.py?hl=en&answer=142348
The monthly analysis and monitoring of this data enable the PPC Campaign Manager to recommend and implement further improvements to the account's performance

Traffic Statistics Analysis
AdWords traffic analytics is an AdWords tracking system that reports information on clicks, impressions, CTR (click through rate), conversions, CPC (cost per click) and more.
Effective traffic analysis is key to great campaign performance. The monthly analysis and monitoring of this data enable the PPC Campaign Manager to recommend and implement further improvements to the account's performance.

Campaign Analysis
Monitoring and Analysis of each campaign.

Search Query Report Analysis
You can see how your ads performed on actual searches within the Search Network on the Campaigns tab. Identify new search terms with high potential that you want to add as keywords and weed out any terms that aren't as relevant to your business.
What's the difference between a search term and a keyword? A search term is the exact word or set of words a user enters when searching on Google.com or one of our Search Network sites. A keyword is the word or set of words
AdWords advertisers create for a given ad group to target their ads to potential customers.
Ref: http://AdWords.google.com/support/aw/bin/answer.py?hl=en&answer=68034

Click Fraud Advice & Support
Click fraud is a type of Internet crime that occurs in pay-per-click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having an actual interest in the target of the ad's link.
Proper click fraud analysis & reporting is essential to reducing AdWords costs for the PPC advertisers.
We will help you with detecting click fraud and in reporting anything suspicious immediately to Google. You can learn more about invalid clicks here:
http://AdWords.blogspot.com/2006/03/about-invalid-clicks.html

Ad Group Review And Analysis
Review and Analysis of Each Campaign's ad group.

Conversion Optimization
Optimization of account to get the maximum conversions we can get out of the campaign.

Keyword Optimization
Changing of match types and bids depending on keywords performance.

Ad Copy Optimization
Changing of ad copies and testing of new ad copies.

Ad Extension Tab Analysis and Update
Analysis of Ad Extensions performance such as sitelinks, call outs, call extensions, etc.

Dimension Tab
Review of the different information in the dimension tab such as hour of the day, day of the week etc, in terms of performance.

Display Network Optimization (IF EXISTING)
Optimization of Display network depending on targeting set.

Budget Management
Your daily budget is the amount that you're willing to spend on a specific AdWords campaign each day. AdWords displays your ads as often as possible while staying within your daily budget. When the budget limit is reached, your ads will typically stop showing for that day. How quickly your ads are shown during a given day is determined by your ad delivery setting.
Ref: http://AdWords.google.com/support/aw/bin/answer.py?hl=en&answer=6312
Part of our AdWords campaign management is ensuring that you get the best ads placement possible with the budget you have allotted for your campaign.

Review of Opportunities Tab
Google gives suggestions in this tab. Hence this will be reviewed from time to time.

Google Analytics

Account Setup
Setup of Google Analytics.

Google Analytics Tracking Code Setup
Installation of codes.

Analysis & Monitoring
Analysis of Google Analytics data.

Set up Goals
Setting up goals and funnels inside Google Analytics.


Month 2 & Ongoing Monthly




Campaign Management

Geo-targeting
Location targeting.

Ad scheduling
Ad scheduling lets you specify certain hours or days of the week when you want your AdWords ads to appear. For example, you might schedule your ads to run only on weekdays, or from 3:00 until 6:00 p.m. daily. With ad scheduling, a campaign can be programmed to run every day, or as seldom as 15 minutes per week.
Ad scheduling also includes an advanced setting which lets you adjust pricing for your ads during certain time periods.
For example, if you find that your ads get the best results between 8:00 and 11:00 a.m., you can bid more for impressions or clicks during that period.
Ref: http://AdWords.google.com/support/aw/bin/answer.py?hl=en&answer=117585

Budget Management
Your daily budget is the amount that you're willing to spend on a specific AdWords campaign each day. AdWords displays your ads as often as possible while staying within your daily budget. When the budget limit is reached, your ads will typically stop showing for that day. How quickly your ads are shown during a given day is determined by your ad delivery setting.
Ref: http://AdWords.google.com/support/aw/bin/answer.py?hl=en&answer=6312
Part of our AdWords campaign management

Keyword Bid Management
A Keyword Bid is the dollar amount that an advertiser is willing to pay to display an ad relative to the competition. So in essence, Keyword Bid Management is how you control the bids to maximize the aforementioned dollar amount favorable to the advertiser.

Negative Keyword Research
Negative keywords are a core component of a successful keyword list. Adding a negative keyword to your ad group or campaign means that your ads won't show for search queries containing that term. By filtering out unwanted impressions, negative keywords can help you reach the most appropriate prospects, reduce your cost per-click (CPC), and increase your ROI.
Ref: http://AdWords.google.com/support/aw/bin/answer.py?hl=en&answer=63235
We will be performing keyword research to create a list of the appropriate negative keywords that we’ll be using to filter out unwanted impressions.

Competitor Analysis
Analysis and Review of Existing competitors.

Campaign Analysis
Analysis of each campaign in the account.

Ad Group Review
Review of best and poor performers.

KeyWord Optimization
Changing match types and bids as necessary, depending on performance.

Keyword Expansion
Additional keywords.

Keyword Matching Options
Change of match type.

Keyword Avg. Position, Quality Score, and Performance Segmentation.
Analysis of other important factors of a keyword.

Keyword Diagnosis
Keyword relevance on landing page and ad copy.

Analysis of Search Impressions Shares, Search Lost IS (Rank)
Analysis if we are getting the potential impressions given to us by Google.

Ad Copy Optimization
Changing of ad copies and testing of new ad copies.

A/B Ad copy split-testing
With split testing, two or more ads are tested side by side to determine which performs better at a specific metric, allowing us to make improvements as necessary. Testing campaigns allow you to be aware of what works and what doesn’t on your PPC campaign, making it a critical aspect of effective optimization.
http://www.searchmarketingstandard.com/maximizing-ppc-split-testing-strategies.

New ad copies
Adding new ad copies as we see it fits.

Ad Relevancy to Keywords
Review of quality score for each keyword and revising of ad copies as necessary to increase quality score.

Ad Extensions Analysis & Update
Analysis of Ad Extensions performance such as sitelinks, call outs, call extensions, etc.

Dimension Tab Optimization
Review of the different information in the dimension tab such as hour of the day, day of the week etc, regarding performance.

Review & Analysis of Per Day, Week, & Hour of the Day Performance, Geographic Dimension, User Location, & Automatic Placements.
Analysis and Review of other metrics as given in the list to further optimize the account.

Review and Analysis of Call Details (If using GFN)
Analysis of call metrics.

Display Network Optimization (IF EXISTING)
Optimization of Display network depending on targeting set.

Review and Analysis of Display Keywords, Managed & Automatic Placements, Topics, Interests, and Demographics.
Analysis and Review of other metrics as given in the list to further optimize the account.

Review and Analysis of Banners Ads or Text Ads
Review and Analysis of Banners and Text ads.

Campaign Monitoring and Analysis

Conversion Tracking
AdWords Conversion Tracking is a tool to help you measure conversions and ultimately help you identify how effective your AdWords ads and keywords are for you.
Ref: http://AdWords.google.com/support/aw/bin/answer.py?hl=en&answer=142348
The monthly analysis and monitoring of this data enable the PPC Campaign Manager to recommend and implement further improvements to the account's performance

Traffic Statistics Analysis
AdWords traffic analytics, is an AdWords tracking system that reports information on clicks, impressions, CTR (click through rate), conversions, CPC (cost per click) and more.
Effective traffic analysis is key to great campaign performance. The monthly analysis and monitoring of this data enable the PPC Campaign Manager to recommend and implement further improvements to the account's performance.

Search Query Report Analysis
You can see how your ads performed on actual searches within the Search Network on the Campaigns tab. Identify new search terms with high potential that you want to add as keywords and weed out any terms that aren't as relevant to your business.
What's the difference between a search term and a keyword? A search term is the exact word or set of words a user enters when searching on Google.com or one of our Search Network sites. A keyword is the word or set of words
AdWords advertisers create for a given ad group to target their ads to potential customers.
Ref: http://AdWords.google.com/support/aw/bin/answer.py?hl=en&answer=68034

Review and Analysis of all search queries.
Negative keywords are a core component of a successful keyword list. Adding a negative keyword to your ad group or campaign means that your ads won't show for search queries containing that term. By filtering out unwanted impressions, negative keywords can help you reach the most appropriate prospects, reduce your cost-per-click (CPC), and increase your ROI.
Ref: http://AdWords.google.com/support/aw/bin/answer.py?hl=en&answer=63235
We will be performing keyword research to create a list of the appropriate negative keywords that we'll be using to filter out unwanted impressions.

Overlapping Keywords Review
Review of keywords in the case of duplicates.

Click Fraud Advice & Support
Click fraud is a type of Internet crime that occurs in pay-per-click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having an actual interest in the target of the ad's link.
Proper click fraud analysis & reporting is essential to reducing AdWords costs for the PPC advertisers.
We will help you with detecting click fraud and in reporting anything suspicious immediately to Google. You can learn more about invalid clicks here:
http://AdWords.blogspot.com/2006/03/about-invalid-clicks.html

Analytics Monitoring
Google Analytics Monitoring and Analysis.

Review of Opportunities Tab
Google gives suggestions in this tab. Hence this will be reviewed from time to time.

Budget Bracket

AdWords PPC Budget
Represents the agreed upon, allotted monthly budget for the AdWords campaign.

Reporting

Weekly Report
We provide weekly report depending on the complexity of the account.

Quick Report

Comprehensive Report

Special Reports (Upon Request)
Special reports can be supplied upon 2 to 3 business days’ notice.

Campaign Duration

Recommended Minimum Duration

Support

Dedicated Google AdWords Consultant
Our certified Google AdWords Professional will address any concerns.
IN PDF
US version | UK version | AU version

IN PDF
US version | UK version | AU version