Social Media Optimization - Facebook

Here are our Social Media Optimization - Facebook Packages designed to help your business succeed further.

Hover over the question marks to get a quick description. You may also download this as a PDF with or without the extensive descriptions at the bottom part of this document.

In addition, you may view or download our primer on the marketing benefits of Social Media Optimization - Facebook for your business.

 
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Facebook Setup and Design
Package Name
Setup & Design
Social Media Optimization - Facebook
One Time Service
Time for Completion - One Month
SMO Profile Creation, Design & Optimization
Facebook Profile Setup
Facebook Profile Creation & Optimization

Facebook, the social network that's "free and always will be", is widely regarded as the most dominant social network. Here, you can share thoughts, ideas, pictures, and links to sites and articles that are near and dear to your heart.

To start, we'll be asking for accurate details that we can use to start building your corner of the social network. These include an Email Address, the Full Name of the designated account owner, the person's Location, and a Profile Picture. Target keywords can also be inserted into the 'About' section of the profile upon request.

If there is already a Facebook Profile that you would like us to use, we would need to ask for its access details (Username and Password), and we will be optimizing it for added visual appeal and target audience impact.

Yes
Banner Customization of Facebook Profile

With the new Timeline view, users are given the opportunity to give their own visual flavor to their profile. We will be customizing your Facebook Profile banner (the main image that visitors see on top of your profile page) to help you maximize the number of friends you can get.

We'll be asking you to provide us with the images that we will customize and insert in your Facebook Profile's header.

Yes
Banner Image Sourcing, Editing, Resizing, and Customizing

If there is no specific picture that you would like us to use, you could simply give us some directions on the kind of image you'd like the Profile to convey. Based on those, we will be collecting different images and incorporating them into the Banner picture.

We will edit and customize these images to fit the Banner concept and apply them. Once we finish with this task, the completed Banner picture will be incorporated into a mockup of the Facebook profile, which will be sent back for feedback. After approval, the mockup can be implemented for the live Facebook Profile.

Yes
Facebook Business Page Creation & Optimization

Aside from personal profiles, Facebook allows businesses to have their own Business Pages to interact with customers. Announcements on upcoming events, sales, discounts, and other offerings can be made. Many businesses have also found Pages to be useful for getting customer feedback; loyal and satisfied customers can post positive testimonials here.

Setting up a Page on Facebook will evidently be helpful in increasing your online visibility. If the content of the page is appealing enough to the target audience, it can also be very helpful in getting additional customers.

Yes
Facebook Business Page Design w/ Image Sourcing, Editing, Resizing, and Customizing

Similar to the Facebook Profile, we will be using images to make the Page more attractive to visitors. If necessary, a color scheme that fits with the brand will be followed. The company or business logo will be incorporated, and niche-oriented pictures will also be used. We will also be asking if there are specific pictures that you would like to use.

A mockup will be created for the Business Page and sent for feedback to you. Upon approval, the design will be implemented.

Yes
Branded Content Writing for Facebook Business Page

First impressions are crucial, and for many people, Facebook may be the first instance where they encounter your brand. To give them a proper introduction, the content of the page must be consistent with how the brand is displayed elsewhere.

We will be writing branded content to post on your Business Page, with particular attention to the 'About Us' section, to give customers a proper preview of the company or business. It is also important to assure loyal customers that your voice is the same, no matter where they find you.

Yes
Facebook Profile Information Population

Credibility is important in the world of social networking, and that credibility can be measured partly by how easily people can get to know you. Sharing information about you is a great place to start.

For the Facebook Profile, we will be uploading information and contact details that are sent to us for specific use there.

Yes
Branded Content Writing for Facebook Business Page SEO Tab

The Business Page SEO tab provides a quick overview of the company, its background, and its products/services. We will create branded content for the tab to include the targeted keywords in order to promote its products/services.

The information we will use for this will be from the live website of the company. If this is not available, we will need to request for the company's background and product/service information.

Yes
Website Social Integration
Social Sharing and Social Interaction Buttons Installed on Website

To increase customer engagement, it is ideal to give your audience the opportunity to interact with you. Customers who enjoy your company's services and offerings will want to know how to get in touch. While email and customer hotlines are still around, social media is fast becoming a preferred alternative.

To this end, we will also be installing buttons onto your website that will refer customers to your Facebook Business Page.

Installation of Social Sharing and Social Interaction buttons will require that we have access to your site's back end.

Yes
Misc. Service Items
Dedicated IP Services

We use dedicated IP services for your campaign to minimize risks of encountering problems with the social media site's local security.

Yes
Reporting and Auditing
Internal Report Auditing and Analysis

For your convenience, we will make sure that reports will include only relevant information, and that the most significant trends and inferences can be determined from the data.

Yes
Work Reports

All tasks will be tracked throughout the whole month and are reflected on the monthly report which includes all progress and final outcomes.

Expect the report to be fully updated at the end of the month.

Yes

Facebook Marketing Services Packages
Package Name
Small
Social Media Optimization - Facebook
Medium
Social Media Optimization - Facebook
Large
Social Media Optimization - Facebook
Recommended Minimum Duration (can run for one month only, if desired)
6 Months
6 Months
6 Months
MONTHLY FACEBOOK MARKETING SERVICES
Social Media Services Breakdown
Facebook Profile Marketing
Facebook Profile Updates

With regular profile updates, we will ensure that your Facebook profile has credibility and presence on the social network. An online presence cannot be successfully established without activity.

Facebook profile updates will be posted to the Personal Facebook profile, the account used to join groups and send friend requests. They will not be posted to the Facebook Page. Updates are to be created one cycle before they have to be posted.

5
10
15
Backlink Building from Profile Updates

Profile updates are also a good opportunity to generate traffic into your site. By incorporating links to your site into updates, we increase the chances of people visiting your website, where they can learn more about your services and offerings.

Yes
Yes
Yes
Facebook Commenting and Discussion

We start or participate in various discussions. This can be done within a Facebook Group or a Facebook Page that is related to the company's niche.

10
15
30
Backlink Building from Comments

A well-placed backlink in a comment can also successfully channel traffic to your business website. By putting a link in a discussion or thread whose participants may be interested in your niche, there are increased chances for your website to get hits and conversions.

Yes
Yes
Yes
Facebook Groups Joined

Another opportunity to increase your company's reach is to join Facebook Groups. By selecting ones that are targeted to your niche, we can find people that may be interested in availing of your services. Participating in discussions can also be beneficial if you want to be established as an industry authority.

We shall request to join groups that are aimed at your business's niche and/or geographic location.

0
2
4
Facebook Friend Reachout

For the Profile updates and posts to have an impact, we must reachout to get Facebook Friends. Any updates and posts we publish can appear on a Friend's Newsfeed, which will increase the potential reach of the message.

We shall send requests for people to add the Facebook personal profile as a Friend on Facebook.

10
15
20
Facebook Page Marketing
Facebook Page Updates

Maintaining activity on the Facebook Business Page is also crucial. With regular updates, Fans of the page can be kept up-to-date on new events, discounts, and offerings your business has. The right content, which is sufficiently interesting or entertaining, can also make them more inclined to visit your Page regularly.

Updates are written one month before they are to be posted. To ensure timely updates about events, discounts, and offerings, we would need information about such announcements one month in advance.

5
10
20
Backlink Building from Page Updates

The updates on the Page are also a great chance to refer people to your website. By posting links to pages explaining your brand and services, we can entice Fans to look them up and include your offerings in their consumer decisions.

Yes
Yes
Yes
Photo Updates

Making content visually appealing tends to increase its impact. Text-only updates are less enticing than ones that incorporate pictures, and are less likely to have 'Share' value. With Photo Updates, people are more likely to pay attention to what you have to say, and they'll keep coming back to see what other messages you have to share.

As with profile and page updates, photo updates are conceptualized one month in advance.

2
4
10
Misc. Service Items
Dedicated IP Services

We use dedicated IP services for your campaign to minimize risks of encountering problems with the social media site's local security.

Yes
Yes
Yes
Reporting and Auditing
Internal Report Auditing and Analysis

For your convenience, we will make sure that reports will include only relevant information, and that the most significant trends and inferences can be determined from the data.

Yes
Yes
Yes
Work Reports

All tasks will be tracked throughout the whole month and are reflected on the monthly report, which includes all progress and final outcomes.

Expect the report to be fully updated at the end of the month.

Yes
Yes
Yes



One Time Service



SMO Profile Creation, Design & Optimization

Facebook Profile Setup

Facebook Profile Creation & Optimization
Facebook, the social network that's "free and always will be", is widely regarded as the most dominant social network. Here, you can share thoughts, ideas, pictures, and links to sites and articles that are near and dear to your heart.

To start, we'll be asking for accurate details that we can use to start building your corner of the social network. These include an Email Address, the Full Name of the designated account owner, the person's Location, and a Profile Picture. Target keywords can also be inserted into the 'About' section of the profile upon request.

If there is already a Facebook Profile that you would like us to use, we would need to ask for its access details (Username and Password), and we will be optimizing it for added visual appeal and target audience impact.

Banner Customization of Facebook Profile
With the new Timeline view, users are given the opportunity to give their own visual flavor to their profile. We will be customizing your Facebook Profile banner (the main image that visitors see on top of your profile page) to help you maximize the number of friends you can get.

We'll be asking you to provide us with the images that we will customize and insert in your Facebook Profile's header.

Banner Image Sourcing, Editing, Resizing, and Customizing
If there is no specific picture that you would like us to use, you could simply give us some directions on the kind of image you'd like the Profile to convey. Based on those, we will be collecting different images and incorporating them into the Banner picture.

We will edit and customize these images to fit the Banner concept and apply them. Once we finish with this task, the completed Banner picture will be incorporated into a mockup of the Facebook profile, which will be sent back for feedback. After approval, the mockup can be implemented for the live Facebook Profile.

Facebook Business Page Creation & Optimization
Aside from personal profiles, Facebook allows businesses to have their own Business Pages to interact with customers. Announcements on upcoming events, sales, discounts, and other offerings can be made. Many businesses have also found Pages to be useful for getting customer feedback; loyal and satisfied customers can post positive testimonials here.

Setting up a Page on Facebook will evidently be helpful in increasing your online visibility. If the content of the page is appealing enough to the target audience, it can also be very helpful in getting additional customers.

Facebook Business Page Design w/ Image Sourcing, Editing, Resizing, and Customizing
Similar to the Facebook Profile, we will be using images to make the Page more attractive to visitors. If necessary, a color scheme that fits with the brand will be followed. The company or business logo will be incorporated, and niche-oriented pictures will also be used. We will also be asking if there are specific pictures that you would like to use.

A mockup will be created for the Business Page and sent for feedback to you. Upon approval, the design will be implemented.

Branded Content Writing for Facebook Business Page
First impressions are crucial, and for many people, Facebook may be the first instance where they encounter your brand. To give them a proper introduction, the content of the page must be consistent with how the brand is displayed elsewhere.

We will be writing branded content to post on your Business Page, with particular attention to the 'About Us' section, to give customers a proper preview of the company or business. It is also important to assure loyal customers that your voice is the same, no matter where they find you.

Facebook Profile Information Population
Credibility is important in the world of social networking, and that credibility can be measured partly by how easily people can get to know you. Sharing information about you is a great place to start.

For the Facebook Profile, we will be uploading information and contact details that are sent to us for specific use there.

Branded Content Writing for Facebook Business Page SEO Tab
The Business Page SEO tab provides a quick overview of the company, its background, and its products/services. We will create branded content for the tab to include the targeted keywords in order to promote its products/services.

The information we will use for this will be from the live website of the company. If this is not available, we will need to request for the company's background and product/service information.

Website Social Integration

Social Sharing and Social Interaction Buttons Installed on Website
To increase customer engagement, it is ideal to give your audience the opportunity to interact with you. Customers who enjoy your company's services and offerings will want to know how to get in touch. While email and customer hotlines are still around, social media is fast becoming a preferred alternative.

To this end, we will also be installing buttons onto your website that will refer customers to your Facebook Business Page.

Installation of Social Sharing and Social Interaction buttons will require that we have access to your site's back end.

Misc. Service Items

Dedicated IP Services
We use dedicated IP services for your campaign to minimize risks of encountering problems with the social media site's local security.

Reporting and Auditing

Internal Report Auditing and Analysis
For your convenience, we will make sure that reports will include only relevant information, and that the most significant trends and inferences can be determined from the data.

Work Reports
All tasks will be tracked throughout the whole month and are reflected on the monthly report which includes all progress and final outcomes.

Expect the report to be fully updated at the end of the month.

Recommended Minimum Duration (can run for one month only, if desired)


MONTHLY FACEBOOK MARKETING SERVICES


Social Media Services Breakdown

Facebook Profile Marketing

Facebook Profile Updates
With regular profile updates, we will ensure that your Facebook profile has credibility and presence on the social network. An online presence cannot be successfully established without activity.

Facebook profile updates will be posted to the Personal Facebook profile, the account used to join groups and send friend requests. They will not be posted to the Facebook Page. Updates are to be created one cycle before they have to be posted.

Backlink Building from Profile Updates
Profile updates are also a good opportunity to generate traffic into your site. By incorporating links to your site into updates, we increase the chances of people visiting your website, where they can learn more about your services and offerings.

Facebook Commenting and Discussion
We start or participate in various discussions. This can be done within a Facebook Group or a Facebook Page that is related to the company's niche.

Backlink Building from Comments
A well-placed backlink in a comment can also successfully channel traffic to your business website. By putting a link in a discussion or thread whose participants may be interested in your niche, there are increased chances for your website to get hits and conversions.

Facebook Groups Joined
Another opportunity to increase your company's reach is to join Facebook Groups. By selecting ones that are targeted to your niche, we can find people that may be interested in availing of your services. Participating in discussions can also be beneficial if you want to be established as an industry authority.

We shall request to join groups that are aimed at your business's niche and/or geographic location.

Facebook Friend Reachout
For the Profile updates and posts to have an impact, we must reachout to get Facebook Friends. Any updates and posts we publish can appear on a Friend's Newsfeed, which will increase the potential reach of the message.

We shall send requests for people to add the Facebook personal profile as a Friend on Facebook.

Facebook Page Marketing

Facebook Page Updates
Maintaining activity on the Facebook Business Page is also crucial. With regular updates, Fans of the page can be kept up-to-date on new events, discounts, and offerings your business has. The right content, which is sufficiently interesting or entertaining, can also make them more inclined to visit your Page regularly.

Updates are written one month before they are to be posted. To ensure timely updates about events, discounts, and offerings, we would need information about such announcements one month in advance.

Backlink Building from Page Updates
The updates on the Page are also a great chance to refer people to your website. By posting links to pages explaining your brand and services, we can entice Fans to look them up and include your offerings in their consumer decisions.

Photo Updates
Making content visually appealing tends to increase its impact. Text-only updates are less enticing than ones that incorporate pictures, and are less likely to have 'Share' value. With Photo Updates, people are more likely to pay attention to what you have to say, and they'll keep coming back to see what other messages you have to share.

As with profile and page updates, photo updates are conceptualized one month in advance.

Misc. Service Items

Dedicated IP Services
We use dedicated IP services for your campaign to minimize risks of encountering problems with the social media site's local security.

Reporting and Auditing

Internal Report Auditing and Analysis
For your convenience, we will make sure that reports will include only relevant information, and that the most significant trends and inferences can be determined from the data.

Work Reports
All tasks will be tracked throughout the whole month and are reflected on the monthly report, which includes all progress and final outcomes.

Expect the report to be fully updated at the end of the month.
IN PDF
UK version | AU version US version |

IN PDF
UK version | AU version US version |